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person:"Tucker, Catherine"
~person:"Kumar, Subodha"
~person:"Stienmetz, Jason L."
~subject:"Advertising effects"
~type:"article"
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Advertising effects
Internet marketing
42
Online-Marketing
42
Werbewirkung
24
Advertising
12
Werbung
12
Consumer behaviour
9
Konsumentenverhalten
9
Online retailing
8
Online-Handel
8
Social Web
7
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Destinationsmanagement
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Tourism marketing
6
Tourismusmarketing
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Data protection
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online advertising
5
Befragung
4
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Advertising effectiveness
3
Destination advertising
3
Digitalisierung
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Digitization
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Virales Marketing
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24
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Tucker, Catherine
Kumar, Subodha
Stienmetz, Jason L.
Wilbur, Kenneth C.
12
Bellman, Steven
9
Goldfarb, Avi
8
Hudders, Liselot
8
Rozendaal, Esther
8
Dwivedi, Yogesh Kumar
7
Jerath, Kinshuk
7
Reijmersdal, Eva A. van
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Sreejesh, S.
7
Vashisht, Devika
7
Fesenmaier, Daniel R.
6
Fogel, Joshua
6
Guitart, Ivan A.
6
Kim, Jooyoung
6
Pauwels, Koen
6
Pelsmacker, Patrick de
6
Rutz, Oliver J.
6
Skiera, Bernd
6
Varan, Duane
6
Voorveld, Hilde
6
Arora, Taanika
5
Bijmolt, Tammo H. A.
5
Brettel, Malte
5
Campbell, Colin L.
5
Choi, Yung Kyun
5
Evans, Nathaniel J.
5
Ghose, Anindya
5
Hatzithomas, Leonidas
5
Katona, Zsolt
5
King, Karen Whitehill
5
Shin, Wonsun
5
Smith, Katherine Taken
5
Zhu, Yi
5
Ahn, Sun Joo
4
Belanche, Daniel
4
Bernritter, Stefan F.
4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
European journal of operational research : EJOR
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of industrial organization
1
Journal of marketing research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Operations research
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ECONIS (ZBW)
24
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1
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
2
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
3
Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
Saved in:
4
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
5
Optimizing performance-based internet advertisement campaigns
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Operations research
65
(
2017
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011648856
Saved in:
6
Standardization and the effectiveness of online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2707-2719
Persistent link: https://www.econbiz.de/10011409130
Saved in:
7
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
8
Evaluating destination advertising
Stienmetz, Jason L.
;
Maxcy, Joel G.
;
Fesenmaier, Daniel R.
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10010474699
Saved in:
9
Travel distance and response to destination advertising
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
4
,
pp. 531-539
Persistent link: https://www.econbiz.de/10010429782
Saved in:
10
Effects of channel, timing, and bundling on destination advertising response
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
1
,
pp. 97-104
Persistent link: https://www.econbiz.de/10010360849
Saved in:
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