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source:"usbk"
~person:"Hutt, Michael D."
~person:"Massingham, Lester"
~person:"Paul, Gordon W."
~person:"Rogers, Martha"
~person:"Tomczak, Torsten"
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Search: subject_exact:"Marketing management"
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Marketingmanagement
18
Aufsatzsammlung
4
Kundenorientierung
4
Günther Haedrich
2
Marketing--Management.
2
Aufgabengliederung
1
Customer relations.
1
Direktmarketing
1
Kommunikations-Mix
1
Kommunikationspolitik
1
Kundenwert
1
Lehrbuch
1
Marketing
1
Marketingpolitik
1
Produktpositionierung
1
Sales-promotion
1
Unternehmen
1
Wettbewerbsstrategie
1
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20
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2
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English
12
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7
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Hutt, Michael D.
Massingham, Lester
Paul, Gordon W.
Rogers, Martha
Tomczak, Torsten
Kotler, Philip
20
Bruhn, Manfred
15
Homburg, Christian
11
Dalrymple, Douglas J.
7
Kotabe, Masaaki
7
Krohmer, Harley
7
Meffert, Heribert
6
Pepels, Werner
6
Baker, Michael John
5
Helsen, Kristiaan
5
Keller, Kevin Lane
5
Parsons, Leonard J.
5
Peter, Jerome Paul
5
Speh, Thomas W.
5
Winkelmann, Peter
5
Bagozzi, Richard P.
4
Donnelly, James Howard
4
Lancaster, Geoffrey
4
Winer, Russell S.
4
Ahlert, Dieter
3
Belz, Christian
3
Boyd, Harper W.
3
Carter, Steve
3
Cohen, William A.
3
Cravens, David W.
3
Czinkota, Michael R.
3
Doyle, Peter
3
Gardini, Marco A.
3
Guiltinan, Joseph P.
3
Hohn, Stefanie
3
Kleinaltenkamp, Michael
3
Köhler, Richard
3
Lee, Kiefer
3
Peppers, Don
3
Piercy, Nigel
3
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Thexis / Fachbericht für Marketing
2
Source
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
48
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1
Extreme trust : honesty as a competitive advantage
Peppers, Don
;
Rogers, Martha
-
2012
Persistent link: https://www.econbiz.de/10009662627
Saved in:
2
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
2004
-
8. ed.
Persistent link: https://www.econbiz.de/10004791639
Saved in:
3
Essentials of marketing management
Lancaster, Geoffrey
-
2010
Persistent link: https://www.econbiz.de/10008686689
Saved in:
4
Kundenwert in Forschung und Praxis
Rudolf-Sipötz, Elisabeth
;
Tomczak, Torsten
-
2001
Persistent link: https://www.econbiz.de/10004600435
Saved in:
5
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
2001
-
7. ed.
Persistent link: https://www.econbiz.de/10004731385
Saved in:
6
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
1998
-
6. ed.
Persistent link: https://www.econbiz.de/10004355831
Saved in:
7
Marketing management
Lancaster, Geoffrey
;
Massingham, Lester
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004377275
Saved in:
8
Marketing management : strategies and programs
Guiltinan, Joseph P.
;
Paul, Gordon W.
;
Madden, Thomas Justin
-
1997
-
6. ed.
Persistent link: https://www.econbiz.de/10004352074
Saved in:
9
The one to one future : building relationships one customer at a time
Peppers, Don
;
Rogers, Martha
-
1997
-
1. paperback ed.
Persistent link: https://www.econbiz.de/10004602888
Saved in:
10
Positionierung : Kernentscheidung des Marketing
Tomczak, Torsten
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10004301714
Saved in:
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