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source:"usbk"
~person:"Hutt, Michael D."
~person:"Massingham, Lester"
~person:"Paul, Gordon W."
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Marketingmanagement
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Hutt, Michael D.
Massingham, Lester
Paul, Gordon W.
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20
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15
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11
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7
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7
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
2004
-
8. ed.
Persistent link: https://www.econbiz.de/10004791639
Saved in:
2
Essentials of marketing management
Lancaster, Geoffrey
-
2010
Persistent link: https://www.econbiz.de/10008686689
Saved in:
3
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
2001
-
7. ed.
Persistent link: https://www.econbiz.de/10004731385
Saved in:
4
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
1998
-
6. ed.
Persistent link: https://www.econbiz.de/10004355831
Saved in:
5
Marketing management
Lancaster, Geoffrey
;
Massingham, Lester
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004377275
Saved in:
6
Marketing management : strategies and programs
Guiltinan, Joseph P.
;
Paul, Gordon W.
;
Madden, Thomas Justin
-
1997
-
6. ed.
Persistent link: https://www.econbiz.de/10004352074
Saved in:
7
Marketing management : strategies and programs
Guiltinan, Joseph P.
;
Paul, Gordon W.
-
1994
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004252928
Saved in:
8
Marketing management
Lancaster, Geoffrey
;
Massingham, Lester
-
1993
Persistent link: https://www.econbiz.de/10004182159
Saved in:
9
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
1992
-
4. ed.
Persistent link: https://www.econbiz.de/10004156473
Saved in:
10
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
1989
-
3. ed.
Persistent link: https://www.econbiz.de/10004068280
Saved in:
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