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subject:"Advertising"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Book section"
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Search: subject_exact:"Werbekonzeption"
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Advertising
Konsumentenverhalten
Werbung
Advertising planning
208
Werbeplanung
208
Marketing management
38
Marketingmanagement
38
Advertising effects
33
Internet marketing
33
Online-Marketing
33
Werbewirkung
33
Deutschland
32
Germany
32
Advertising media
25
Werbeträger
25
Advertising industry
23
Werbewirtschaft
23
Public relations
21
Öffentlichkeitsarbeit
21
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19
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19
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17
Markenführung
17
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14
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14
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13
Markenartikel
13
Consumer behaviour
12
Theorie
12
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12
Direct marketing
10
Direktmarketing
10
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8
Marketing
8
Relationship marketing
8
Social Web
8
Social web
8
Betriebliche Budgetierung
7
Corporate budgeting
7
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6
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29
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86
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86
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29
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18
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18
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15
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12
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12
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9
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7
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7
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6
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6
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4
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22
German
7
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King, Stephen
3
Topsümer, Füsun
2
Yarkin, Dincer
2
Aggarwal, Sugandha
1
Andrews, Demetra
1
Araujo, Luis
1
Baker, William E.
1
Barnard, Neil
1
Bloom, Helen
1
Bonifield, Carolyn M.
1
Bronner, Fred
1
Cole, Catherine A.
1
Danaher, Peter J.
1
Diehl, Sandra
1
Doraszelski, Ulrich
1
Ehrenberg, Andrew S. C.
1
Freund, James
1
Gelb, Betsy D.
1
Grimmer, Thorsten
1
Gupta, Anshu
1
Hasslinger, Roswitha
1
Iyioluwa, Adeyinka Kehinde
1
Jacobi, Erik S.
1
Jha, P. C.
1
Kennedy, Rachel
1
Lam, Son K.
1
Lin, Carolyn A.
1
Lohmüller, Thilo
1
Manik, Prerna
1
Markovich, Sarit
1
Martin, Isabel
1
Mueller, Barbara
1
Okazaki, Shintaro
1
Pae, Jae H.
1
Pepels, Werner
1
Putte, Bas van den
1
Samiee, Saeed
1
Smit, Edith
1
Steffenhagen, Hartwig
1
Sternthal, Brian
1
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A master class in brand planning : the timeless works of Stephen King
3
Handbook of research on effective advertising strategies in the social media age
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
AI-driven marketing research and data analytics
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Case study and review
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Economics and foreign investment in China
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handbook of marketing decision models
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International marketing ; Vol. 2
1
Kellogg on marketing
1
Marketing im Nebenfach
1
Marketing performativity : theories, practices and devices
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
Optimization, dynamics, and economic analysis : essays in honor of Gustav Feichtinger
1
The Sage handbook of advertising
1
The aging consumer : perspectives from psychology and economics
1
The evolution of brands : from signals of quality to storehouses of trust
1
Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
1
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ECONIS (ZBW)
29
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1
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
Saved in:
2
"Is there a gap in the market, and is there a market in the gap?" : how advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Marketing performativity : theories, practices and devices
,
(pp. 37-60)
.
2017
Persistent link: https://www.econbiz.de/10011616285
Saved in:
3
The strategic planning process of social media advertising in the context of integrated marketing communication
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 148-159)
.
2015
Persistent link: https://www.econbiz.de/10011283757
Saved in:
4
Social media as an advertisement tool : strategical need of being more experiential
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 52-63)
.
2015
Persistent link: https://www.econbiz.de/10011283774
Saved in:
5
Kommunikations- und Identitätspolitik
Zich, Christian
- In:
Marketing im Nebenfach
,
(pp. 109-128)
.
2013
Persistent link: https://www.econbiz.de/10010363670
Saved in:
6
Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra
;
Mueller, Barbara
;
Okazaki, Shintaro
- In:
Current insights and future trends : [extended versions …
,
(pp. 291-302)
.
2012
Persistent link: https://www.econbiz.de/10009748091
Saved in:
7
Grenzenlose Erlebniskommunikation durch Humor- und Surprise-Advertising
Martin, Isabel
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 317-332)
.
2011
Persistent link: https://www.econbiz.de/10009373389
Saved in:
8
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
9
Goodwill and awareness advertising : implications for industry dynamics
Doraszelski, Ulrich
(
contributor
); …
- In:
Workshop on the Economics of Information and Network …
,
(pp. 1-37, [8]p)
.
2003
Persistent link: https://www.econbiz.de/10001785509
Saved in:
10
Comprehension of marketing communications among older consumers
Bonifield, Carolyn M.
;
Cole, Catherine A.
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 175-189)
.
2010
Persistent link: https://www.econbiz.de/10003996989
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