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subject:"Advertising media"
~accessRights:"restricted"
~subject:"Markenimage"
~subject:"Werbewirkung"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising media
Markenimage
Werbewirkung
Celebrity endorsement
325
Celebrity-Werbung
325
Advertising effects
203
Consumer behaviour
149
Konsumentenverhalten
149
Brand management
110
Markenführung
110
Brand image
103
Advertising
62
Werbung
62
Social Web
59
Social web
59
Internet marketing
45
Online-Marketing
45
Brand
38
Athletes
37
Markenartikel
37
Sportler
37
celebrity endorsement
34
Credibility
32
Glaubwürdigkeit
32
Beziehungsmarketing
29
Relationship marketing
29
Indien
24
India
23
Social media
17
Sportmarketing
15
Sports marketing
15
Celebrity
14
advertising
14
celebrity endorsements
13
Celebrity endorsements
11
China
11
Confidence
11
Emotion
11
Luxury goods
11
Luxusgüter
11
Vertrauen
11
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German
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Roy, Subhadip
9
Arora, Nilesh
5
Banerjee, Neelotpaul
4
Pradhan, Debasis
4
Singh, Ramendra Pratap
4
Bauer, Brittney C.
3
Bergkvist, Lars
3
Chan, Kara
3
Foroudi, Pantea
3
Huber, Frank
3
Hussain, Shahzeb
3
Melewar, T. C.
3
Mishrab, Aditya Shankar
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Um, Nam-Hyun
3
Agnihotri, Arpita
2
Bailey, Ainsworth Anthony
2
Baxter, Stacey M.
2
Bhattacharya, Saurabh
2
Boeuf, Benjamin
2
Breuer, Christoph
2
Brison, Natasha T.
2
Carlson, Brad D.
2
Dennis, Charles
2
Derdenger, Timothy P.
2
Dwivedi, Abhishek
2
Erfgen, Carsten
2
Fan, Fei
2
Felbert, Aaron von
2
Fowler, Kendra
2
Ilicic, Jasmina
2
Jain, Varsha
2
Johnson, Clark D.
2
Johnson, Johney
2
Johnson, Lester W.
2
Kaur Ghuman, Mandeep
2
Kim, Jihoon
2
Kim, Sojung
2
Knoll, Johannes
2
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Springer Fachmedien Wiesbaden
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Journal of business research : JBR
16
International journal of advertising : the review of marketing communications
12
Journal of promotion management : innovations in planning and applied research
11
Journal of marketing communications
9
Psychology & marketing
8
Journal of retailing and consumer services
7
The journal of product & brand management
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Global business review
4
International review on public and non-profit marketing
4
Journal of advertising research
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice : JMTP
3
The journal of brand management : an international journal
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International journal of hospitality management
2
International journal of market research
2
International journal of sport management and marketing : IJSMM
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising
2
Journal of hospitality marketing & management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Manthan : journal of commerce and management
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
234
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Beauty product brand experimentation : how celebrities and reference groups influence South African female Generation Y consumers
Dalziel, Riané Cherylise
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10014513932
Saved in:
3
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
4
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
5
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
6
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
7
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
8
The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina
;
Rivaroli, Sergio
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
Saved in:
9
Celebrity commercial boosts viewers' dishonesty : an experimental study
Tobol, Yossef
;
Siniver, Erez
;
Yaniv, Gideon
- In:
Review of behavioral economics
10
(
2023
)
3
,
pp. 189-202
Persistent link: https://www.econbiz.de/10014441723
Saved in:
10
Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements
Wang, Yong
;
Mao, Luke Lunhua
;
Smith, Allison B.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10014443783
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