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subject:"Beziehungsmarketing"
~isPartOf:"Handbook of research on customer equity in marketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Betriebliche Wertschöpfung"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Betriebliche Wertschöpfung
Customer value
102
Kundenwert
102
Relationship marketing
68
Consumer behaviour
37
Konsumentenverhalten
37
Value creation
29
Customer integration
22
Kundenintegration
22
Customer equity
17
Brand management
16
Markenführung
16
Customer lifetime value
12
Value co-creation
12
Lieferantenmanagement
10
Marketing management
10
Marketingmanagement
10
Social Web
10
Social web
10
Supplier relationship management
10
Brand image
9
Markenimage
9
Dienstleistungsqualität
8
Service quality
8
B-to-B-Marketing
7
Business-to-business marketing
7
Internet marketing
7
Luxury goods
7
Luxusgüter
7
Online-Marketing
7
Service-Dominant Logic
7
Service-dominant logic
7
Customer satisfaction
6
Kundenzufriedenheit
6
Fashion
5
Measurement
5
Messung
5
Mode
5
Online retailing
5
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Undetermined
52
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Article
82
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Article in journal
68
Aufsatz in Zeitschrift
68
Aufsatz im Buch
14
Book section
14
Conference paper
3
Konferenzbeitrag
3
Language
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English
82
Author
All
Kim, Kyung Hoon
4
Ko, Eunju
4
Akter, Shahriar
2
Farías, Pablo
2
Garrett, Tony C.
2
Hidalgo, Pedro
2
Hossain, Md Afnan
2
Kim, Juran
2
Kumar, V.
2
Navarro, Susana
2
Sun, Yang
2
Tikkanen, Henrikki
2
Wang, Shuman
2
Yuan, Chun Lin
2
Aiello, Gaetano
1
An, Myoung-a
1
Anderson, Eric T.
1
Andreu, Luisa
1
Aspara, Jaakko
1
Autry, Chad W.
1
Babu, Mujahid Mohiuddin
1
Beeler-Connelly, Lisa L.
1
Beitelspacher, Lauren Skinner
1
Berger, Paul D.
1
Bolton, Ruth N.
1
Bruhn, Manfred
1
Cambra-Fierro, Jesús
1
Cambré, Bart
1
Cardinali, Silvio
1
Ceric, Arnela
1
Cervera, Amparo
1
Chae, Heeju
1
Chaker, Nawar N.
1
Chandler, Jennifer D.
1
Chapman, Alexis
1
Chatterjee, Sharmila C.
1
Christodoulopoulou, Angeliki
1
Chung, Henry F. L.
1
Chung, Jaiho
1
Claro, Danny Pimentel
1
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Published in...
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Handbook of research on customer equity in marketing
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of retailing and consumer services
34
International journal of hospitality management
20
Journal of the Academy of Marketing Science
20
The journal of business & industrial marketing
19
The service industries journal
19
Journal of strategic marketing
16
The journal of services marketing
16
Journal of marketing
14
Journal of service management
14
Journal of service research : JSR
14
SpringerLink / Bücher
14
International journal of contemporary hospitality management
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Marketing theory
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Technological forecasting & social change : an international journal
12
Gabler Edition Wissenschaft
11
Tourism management : research, policies, practice
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
Business horizons
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of revenue and pricing management
9
Service business
9
European management journal
8
International journal of electronic customer relationship management : IJECRM
8
Journal of marketing analytics : JMA
8
Management decision : MD
8
Cogent business & management
7
Journal of service theory and practice : JSTP
7
The TQM journal : the international review of organizational improvement
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
European journal of marketing : EJM
6
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of business-to-business marketing
6
Journal of marketing management : MM
6
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ECONIS (ZBW)
82
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51
Does customer analysis affect firm performance? : quantitative evidence from the Polish insurance market
Tomczyk, Przemysłam
;
Doligalski, Tymoteusz
;
Zaborek, Piotr
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3652-3658
Persistent link: https://www.econbiz.de/10011515214
Saved in:
52
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela
;
D'Alessandro, Steven
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
Saved in:
53
Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.
;
Dean, Alison
;
Rehman, Muqqadas
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 952-932
Persistent link: https://www.econbiz.de/10010516678
Saved in:
54
Co-creation in hotel-disable customer interactions
Navarro, Susana
;
Garzón, Dolores
;
Roig-Tierno, Norat
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1630-1634
Persistent link: https://www.econbiz.de/10011298875
Saved in:
55
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
56
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
57
Customer equity management : opportunities and threats from new technologies
Srinivasan, Raji
- In:
Handbook of research on customer equity in marketing
,
(pp. 382-398)
.
2015
Persistent link: https://www.econbiz.de/10010483418
Saved in:
58
Co-managing brand equity and customer equity
Luo, Anita
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Handbook of research on customer equity in marketing
,
(pp. 363-381)
.
2015
Persistent link: https://www.econbiz.de/10010483476
Saved in:
59
Risk considerations in the management of customer equity
Bolton, Ruth N.
;
Tarasi, Crina O.
- In:
Handbook of research on customer equity in marketing
,
(pp. 335-362)
.
2015
Persistent link: https://www.econbiz.de/10010483478
Saved in:
60
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
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