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subject:"Beziehungsmarketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
~subject:"customer value"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Konsumentenverhalten
customer value
Customer value
8
Kundenwert
8
Relationship marketing
6
Consumer behaviour
2
Distance selling
2
Distanzhandel
2
Statistical distribution
2
Statistische Verteilung
2
customer lifetime value
2
customer relationship management
2
Agency theory
1
Bundling strategy
1
Capacity planning
1
Competitive strategy
1
Customer integration
1
Customer retention
1
Direct marketing
1
Direktmarketing
1
G/G/NBD
1
Game theory
1
Kapazitätsplanung
1
Kundenbindung
1
Kundenbindungsprogramm
1
Kundenintegration
1
Lebenszyklus
1
Leistungsbündel
1
Life cycle
1
Loyalty program
1
Marketing management
1
Marketingmanagement
1
Markov chain
1
Markov-Kette
1
Measurement
1
Messung
1
Operations Research
1
Operations research
1
Preisdifferenzierung
1
Preismanagement
1
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Article
8
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8
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8
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English
8
Author
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Bemmaor, Albert C.
2
Glady, Nicolas
2
Jain, Dipak
2
Singh, Siddharth S.
2
Adler, Jost
1
Borle, Sharad
1
Boulu-Reshef, Béatrice
1
Bradlow, Eric T.
1
Cui, Tony Haitao
1
Fader, Peter
1
Krishnan, Trichy V.
1
Ovchinnikov, Anton
1
Pfeifer, Phillip E.
1
Raju, Jagmohan Singh
1
Schweidel, David A.
1
Subramanian, Upender
1
Yan, Dong
1
Yao, Yuliang
1
Zhang, Z. John
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
62
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of retailing and consumer services
41
International journal of hospitality management
23
Journal of the Academy of Marketing Science
17
Journal of strategic marketing
15
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of service research : JSR
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
SpringerLink / Bücher
14
The journal of business & industrial marketing
14
The journal of services marketing
14
The service industries journal
14
Gabler Edition Wissenschaft
13
Journal of creating value
13
The journal of product & brand management
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
International journal of contemporary hospitality management
11
Journal of marketing research : JMR
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Service business
10
Tourism management : research, policies, practice
10
Business horizons
9
Cogent business & management
9
Journal of marketing management : MM
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Technological forecasting & social change : an international journal
9
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
The TQM journal : the international review of organizational improvement
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
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ECONIS (ZBW)
8
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1
Comment on modeling purchasing behavior with sudden "death" : a flexible customer lifetime model”
Adler, Jost
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1929-1930
Persistent link: https://www.econbiz.de/10014305186
Saved in:
2
Balancing acquisition and retention spending for firms with limited capacity
Ovchinnikov, Anton
;
Boulu-Reshef, Béatrice
;
Pfeifer, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 2002-2019
Persistent link: https://www.econbiz.de/10010403587
Saved in:
3
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
4
Modeling purchasing behavior with sudden "Death" : a flexible customer lifetime model
Bemmaor, Albert C.
;
Glady, Nicolas
- In:
Management science : journal of the Institute for …
58
(
2012
)
5
,
pp. 1012-1021
Persistent link: https://www.econbiz.de/10009553483
Saved in:
5
When acquisition spoils retention : direct selling vs. delegation under CRM
Yan, Dong
;
Yao, Yuliang
;
Cui, Tony Haitao
- In:
Management science : journal of the Institute for …
57
(
2011
)
7
,
pp. 1288-1299
Persistent link: https://www.econbiz.de/10009267616
Saved in:
6
Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
Saved in:
7
Customer loyalty programs : are they profitable?
Singh, Siddharth S.
;
Jain, Dipak
;
Krishnan, Trichy V.
- In:
Management science : journal of the Institute for …
54
(
2008
)
6
,
pp. 1205-1211
Persistent link: https://www.econbiz.de/10003737498
Saved in:
8
Customer lifetime value measurement
Borle, Sharad
;
Singh, Siddharth S.
;
Jain, Dipak
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10003709941
Saved in:
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