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subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"United States"
~subject:"customer value"
~type_genre:"Case study"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Konsumentenverhalten
United States
customer value
Customer value
45
Kundenwert
45
Relationship marketing
15
Deutschland
7
Germany
7
Kundenmanagement
7
Lieferantenmanagement
7
Supplier relationship management
7
Theorie
5
Theory
5
Betriebliche Wertschöpfung
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Shareholder Value
4
Shareholder value
4
Value creation
4
B-to-B-Marketing
3
Business-to-business marketing
3
Consumer behaviour
3
Industrie
3
Manufacturing industries
3
USA
3
Activity-based costing
2
Australia
2
Australien
2
Branche
2
Business process management
2
Computer-assisted marketing
2
Customer satisfaction
2
Dienstleistungsmarketing
2
Economic sector
2
Europa
2
Europe
2
Flexibility
2
Flexibilität
2
IT-gestütztes Marketing
2
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Article
12
Book / Working Paper
8
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Case study
Article in journal
1,128
Aufsatz in Zeitschrift
1,128
Aufsatz im Buch
157
Book section
157
Hochschulschrift
88
Thesis
71
Graue Literatur
56
Non-commercial literature
56
Arbeitspapier
39
Working Paper
39
Fallstudie
20
Aufsatzsammlung
16
Collection of articles of several authors
12
Sammelwerk
12
Lehrbuch
10
Ratgeber
10
Guidebook
9
Textbook
9
Conference paper
7
Handbook
7
Handbuch
7
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7
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4
Glossary included
4
Collection of articles written by one author
3
Sammlung
3
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Accompanied by computer file
1
Checkliste
1
Doctoral Thesis
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
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1
Reprint
1
Systematic review
1
Übersichtsarbeit
1
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14
German
6
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Belz, Christian
2
Bieger, Thomas
2
Ackermann, Walter
1
Ajami, Riad A.
1
Biehl, Marjorie Luísa
1
Boyd, Tom
1
Bruhn, Manfred
1
Buss, Christian
1
Cadwallader, Susan
1
DaSilva, Carlos M.
1
Dixit, Ashutosh
1
Faerber, Andreas
1
Finkbeiner, Carl
1
Gargeya, Vidyaranya B.
1
Georgi, Dominik
1
Goddard, G. Jason
1
Golik Klanac, Nataša
1
Haar, J. W. van der
1
Hadwich, Karsten
1
Hanssens, Dominique M.
1
Heinrich, Dirk
1
Herbst, Scott A.
1
Hung, Chia-sheng
1
Kemp, Ron
1
Kreutzer, Ralf T.
1
Lindič, Jaka
1
Link, Brandon
1
Omta, S. W. F.
1
Persson, Andreas
1
Raab, Gerhard
1
Schneider, Gustavo
1
Siegert, Michael
1
Sloev, Igor
1
Thomas, Aaron
1
Thorpe, Daniel
1
Tosti, Donald
1
Tretyak, Olga A.
1
Tsai, Chih-fong
1
Tsai, Ching-tzu
1
Tukel, Oya I.
1
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Published in...
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European journal of marketing : EJM
2
The journal of business & industrial marketing
2
Consumer behavior analysis : (a) rational approach to consumer choice
1
Customer relations
1
Dienstleistungscontrolling
1
E-business managerial aspects, solutions and case studies
1
Erfolgreiches Management
1
Fachkompetenz
1
Gabler Research
1
Harvard business review : HBR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Lehrbuch
1
Management decision : MD
1
Marktorientiertes Management
1
Redline Wirtschaft
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
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ECONIS (ZBW)
20
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1
Customer value creation behavior
Yi, Youjae
-
2014
Persistent link: https://www.econbiz.de/10010350122
Saved in:
2
Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.
;
Dixit, Ashutosh
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
Saved in:
3
Organizational performance and customer value
Tosti, Donald
;
Herbst, Scott A.
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 66-86)
.
2013
Persistent link: https://www.econbiz.de/10009740428
Saved in:
4
Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
Saved in:
5
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
6
Affinity and beyond : leveraging NASCAR's integrated supply network to drive fan equity
Cadwallader, Susan
;
Boyd, Tom
;
Thomas, Aaron
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 193-211
Persistent link: https://www.econbiz.de/10009578202
Saved in:
7
Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10009535031
Saved in:
8
Information and technology management (ITM) : competitive advantage through customer relationship ; the case of an automobile dealership
Biehl, Marjorie Luísa
;
Link, Brandon
;
Vanti, Adolfo Alberto
- In:
E-business managerial aspects, solutions and case studies
,
(pp. 222-234)
.
2011
Persistent link: https://www.econbiz.de/10009158245
Saved in:
9
Customer value analysis : a two-stage data mining approach
Tsai, Ching-tzu
;
Tsai, Chih-fong
;
Hung, Chia-sheng
- In:
Customer relations
,
(pp. 95-113)
.
2011
Persistent link: https://www.econbiz.de/10008988070
Saved in:
10
Value proposition as a catalyst for a customer focused innovation
Lindič, Jaka
;
DaSilva, Carlos M.
- In:
Management decision : MD
49
(
2011
)
10
,
pp. 1694-1708
Persistent link: https://www.econbiz.de/10009613026
Saved in:
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