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subject:"Brand"
~isPartOf:"International journal of hospitality management"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Markenartikel
Brand image
79
Markenimage
79
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
58
Markenführung
58
Beziehungsmarketing
35
Relationship marketing
35
Gastronomie
24
Restaurant industry
24
Hotel industry
21
Hotellerie
21
Customer satisfaction
17
Kundenzufriedenheit
17
Brand equity
13
Dienstleistungsqualität
11
Service quality
11
Brand loyalty
10
Confidence
10
Vertrauen
10
Advertising effects
9
Werbewirkung
9
Brand trust
8
Viral marketing
8
Virales Marketing
8
Internet marketing
7
Online-Marketing
7
Emotion
6
Markentreue
6
Perception
6
Social Web
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Social web
6
USA
6
United States
6
Wahrnehmung
6
Brand attachment
5
Brand personality
5
Brand reputation
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Aufsatz im Buch
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English
24
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Han, Heesup
2
Hwang, Jinsoo
2
King, Ceridwyn
2
Song, Hak-jun
2
Bang, Nguyen
1
Bianchi, Constanza
1
Cacho-Elizondo, Silvia
1
Cai, Ruiying
1
Chi, Christina Geng-Qing
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Choe, Ja Young
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Choe, Yunseon
1
Chua, Bee-Lia
1
Drennan, Judy
1
Fiore, Ann Marie
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Foroudi, Pantea
1
Gao, Yixing
1
Garmaroudi, Saeed Andaji
1
Guibert, Nathalie
1
Gursoy, Dogan
1
Han, Sung Ho
1
Hsu, Cathy H. C.
1
Hu, Clark
1
Hu, Feng
1
Hyun, Sunghyup Sean
1
Iqbal, Kashif
1
Jang, Soocheong
1
Jeong, Ji Youn
1
Jeong, Miyoung
1
Kang, Juhee
1
Khan, Huda
1
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1
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1
Lambert, Claire
1
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1
Lee, Hyemi
1
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1
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International journal of hospitality management
Journal of business research : JBR
191
The journal of brand management : an international journal
167
The journal of product & brand management
154
Journal of retailing and consumer services
92
European journal of marketing : EJM
43
Psychology & marketing
42
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
31
Journal of marketing communications
30
Journal of strategic marketing
30
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
26
European journal of marketing
25
Journal of international consumer marketing
25
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
International marketing review
21
Journal of marketing
21
Journal of global marketing
20
Journal of promotion management : innovations in planning and applied research
20
Cogent business & management
19
Journal of promotion management : JPM
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
Young consumers : insight and ideas for responsible marketers
17
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
Marketing : ZFP ; journal of research and management
14
Global business review
13
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ECONIS (ZBW)
24
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11
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
12
Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning
;
Hu, Clark
;
Lin, Meng-Chen
;
Tsai, Tung-I
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
Saved in:
13
Customers' relationships leading to brand tribalism and tribe behavioral intentions
Jeong, Ji Youn
;
Hwang, Jinsoo
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293866
Saved in:
14
Mapping hotel brand positioning and competitive landscapes by text-mining user-generated content
Hu, Feng
;
Trivedi, Rohit H.
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012146171
Saved in:
15
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
16
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
17
Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
18
The effects of generational work values on employee brand attitude and behavior : a multi-group analysis
King, Ceridwyn
;
Murillo, Enrique
;
Lee, Hyemi
- In:
International journal of hospitality management
66
(
2017
),
pp. 92-105
Persistent link: https://www.econbiz.de/10011810946
Saved in:
19
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
20
Authenticity perceptions, brand equity and brand choice intention : the case of ethnic restaurants
Lu, Allan Cheng Chieh
;
Gursoy, Dogan
;
Lu, Carol Yirong
- In:
International journal of hospitality management
50
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011387951
Saved in:
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