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subject:"Brand"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Markenidentität"
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Subject
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Brand
Beziehungsmarketing
Markenartikel
Brand image
137
Markenimage
137
Consumer behaviour
113
Konsumentenverhalten
113
Brand management
90
Markenführung
90
Designation of origin
26
Herkunftsbezeichnung
26
Fashion
23
Mode
23
Luxury goods
19
Luxusgüter
19
Advertising effects
18
Werbewirkung
18
International marketing
17
Internationales Marketing
17
Internet marketing
17
Online-Marketing
17
Social Web
17
Social web
17
Bekleidung
16
Clothing
16
Advertising
13
Werbung
13
Relationship marketing
11
USA
10
Personality psychology
9
Persönlichkeitspsychologie
9
United States
9
Marketing management
8
Marketingmanagement
8
Rules of origin
8
Ursprungsregeln
8
country of origin
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Cultural identity
7
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Online availability
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Undetermined
35
Free
1
Type of publication
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Article
59
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Bibliografie
Collection of articles of several authors
Aufsatz in Zeitschrift
59
Language
All
English
Author
All
Diamantopoulos, Adamantios
4
Arli, Denni
2
Balabanis, George
2
Davvetas, Vasileios
2
Kim, Eunice
2
Kim, Jiyoung
2
Kumar, V.
2
Lee, Yuri
2
Phau, Ian
2
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Alden, Dana
1
Allman, Helena F.
1
Azzari, Vitor
1
Baack, Daniel W.
1
Bagozzi, Richard P.
1
Barnes, Liz
1
Baršytė, Justina
1
Batra, Rajeev
1
Bellur, Saraswathi
1
Borah, Sourav Bikash
1
Bui, M̃y
1
Büdeyri-Turan, Işıl
1
Calderon-Monge, Esther
1
Carey, Lindsey Drylie
1
Chang, Yu-ting
1
Cheah, Isaac
1
Chen, Jie
1
Chen, Qimei
1
Choi, Yun Jung
1
Chong, Calvin
1
Chung, Hwiman
1
Connell, Cara
1
Coulter, Robin A.
1
Danbury, Annie
1
Dardis, Frank E.
1
Dewi Retno Rosari, Theresia Sri
1
Dimofte, Claudiu V.
1
Donlan, Leah Kathleen
1
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Published in...
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Journal of fashion marketing and management
Journal of international marketing
Journal of promotion management : JPM
Journal of business research : JBR
232
The journal of brand management : an international journal
180
The journal of product & brand management
176
Journal of retailing and consumer services
120
Asia Pacific journal of marketing and logistics
56
Psychology & marketing
52
European journal of marketing : EJM
50
International journal of hospitality management
48
Journal of marketing communications
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing intelligence & planning
33
Journal of strategic marketing
32
Cogent business & management
31
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of travel and tourism marketing
29
Marketing letters : a journal of research in marketing
29
The journal of consumer marketing
29
European journal of marketing
27
Journal of the Academy of Marketing Science
27
International journal of consumer studies
26
Journal of international consumer marketing
25
Journal of marketing management : MM
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of promotion management : innovations in planning and applied research
24
International marketing review
23
Journal of global marketing
23
International journal of internet marketing and advertising : IJIMA
22
Journal of hospitality marketing & management
21
Journal of marketing
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
The IUP journal of brand management : IJBRM
20
Journal of Islamic marketing
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
International journal of market research : JMRS ; the journal of the Market Research Society
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of market research
17
Qualitative market research : an international journal
17
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ECONIS (ZBW)
59
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59
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1
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
2
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
3
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
4
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
5
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
6
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
7
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
8
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
9
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
10
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
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