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subject:"Brand"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~subject:"Personality psychology"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Markenidentität"
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Subject
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Brand
Beziehungsmarketing
Markenartikel
Personality psychology
Brand image
83
Markenimage
83
Consumer behaviour
68
Konsumentenverhalten
68
Brand management
62
Markenführung
62
Designation of origin
20
Herkunftsbezeichnung
20
Advertising effects
18
Werbewirkung
18
International marketing
17
Internationales Marketing
17
Advertising
12
Internet marketing
12
Online-Marketing
12
Werbung
12
Social Web
9
Social web
9
country of origin
8
Globalisierung
7
Globalization
7
Cultural identity
6
Kulturelle Identität
6
Rules of origin
6
Ursprungsregeln
6
Welt
6
World
6
global brands
6
Emerging economies
5
Multinationales Unternehmen
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Schwellenländer
5
Transnational corporation
5
perceived brand globalness
5
purchase intentions
5
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Online availability
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Undetermined
25
Free
1
Type of publication
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Article
43
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Bibliografie
Collection of articles of several authors
Aufsatz in Zeitschrift
43
Language
All
English
Author
All
Diamantopoulos, Adamantios
4
Arli, Denni
2
Balabanis, George
2
Davvetas, Vasileios
2
Kim, Eunice
2
Kumar, V.
2
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Alden, Dana
1
Allman, Helena F.
1
Anderson, Ronald
1
Azzari, Vitor
1
Baack, Daniel W.
1
Bagozzi, Richard P.
1
Barnes, Liz
1
Baršytė, Justina
1
Batra, Rajeev
1
Bellur, Saraswathi
1
Borah, Sourav Bikash
1
Bui, M̃y
1
Calderon-Monge, Esther
1
Carey, Lindsey Drylie
1
Chang, Yu-ting
1
Chen, Jie
1
Chen, Qimei
1
Christodoulides, Paul
1
Chung, Hwiman
1
Connell, Cara
1
Coulter, Robin A.
1
Dardis, Frank E.
1
Dewi Retno Rosari, Theresia Sri
1
Dimofte, Claudiu V.
1
Dodoo, Naa Amponsah
1
Donlan, Leah Kathleen
1
Eastin, Matthew S.
1
Felix, Reto
1
Fenik, Anton P.
1
Fraustino, Julia
1
Gao, Hongzhi
1
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Published in...
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Journal of international marketing
Journal of promotion management : JPM
Journal of business research : JBR
261
The journal of brand management : an international journal
196
The journal of product & brand management
185
Journal of retailing and consumer services
124
Asia Pacific journal of marketing and logistics
58
Psychology & marketing
58
European journal of marketing : EJM
54
International journal of hospitality management
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of strategic marketing
40
Journal of marketing communications
37
Marketing intelligence & planning
36
Cogent business & management
32
Industrial marketing management : the international journal for industrial and high-tech firms
32
The journal of consumer marketing
32
Journal of travel and tourism marketing
31
Marketing letters : a journal of research in marketing
31
International journal of consumer studies
29
Journal of international consumer marketing
29
Journal of marketing management : MM
29
European journal of marketing
28
Journal of the Academy of Marketing Science
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
International marketing review
26
Journal of global marketing
26
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing
25
International journal of internet marketing and advertising : IJIMA
23
Journal of fashion marketing and management
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of hospitality marketing & management
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
The IUP journal of brand management : IJBRM
20
Journal of Islamic marketing
19
International journal of advertising : the quarterly review of marketing communications
18
International journal of market research : JMRS ; the journal of the Market Research Society
18
Tourism management : research, policies, practice
18
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ECONIS (ZBW)
43
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1
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43
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1
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
2
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
3
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
4
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
5
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
6
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
7
Personality traits, consumer animosity, and foreign product avoidance : the moderating role of individual cultural characteristics
Leonidou, Leonidas C.
;
Kvasova, Olga
;
Christodoulides, Paul
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 76-96
Persistent link: https://www.econbiz.de/10012060702
Saved in:
8
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Saved in:
9
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
10
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
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