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subject:"Brand"
~language:"eng"
~person:"Azoulay, Audrey"
~person:"Czellar, Sandor"
~person:"Garolera, Jordi"
~subject:"Brand image"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
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Brand
Brand image
Markenimage
9
Markenartikel
7
Consumer behaviour
5
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5
Brand management
4
Markenführung
4
Culture
3
Japan
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Spanien
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1
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1
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1
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1
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1
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Azoulay, Audrey
Czellar, Sandor
Garolera, Jordi
Keller, Kevin Lane
8
Park, C. Whan
6
Schmitt, Bernd
6
Erdem, Tülin
5
Aaker, Jennifer
4
Burmann, Christoph
4
Calder, Bobby J.
4
Friedrichsen, Jana
4
Hakenes, Hendrik
4
MacInnis, Deborah J.
4
Motta, Massimo
4
Peitz, Martin
4
Penta, Antonio
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4
Batra, Rajeev
3
Belk, Russell W.
3
Benet-Martínez, Verónica
3
Borkovsky, Ron N.
3
Cleff, Thomas
3
Esch, Franz-Rudolf
3
Gierl, Heribert
3
Groenen, Patrick J. F.
3
Gürhan-Canli, Zeynep
3
Hackl, Franz
3
Haviv, Avery M.
3
Kniazeva, Maria
3
Kügler, Agnes
3
Loginova, Oksana
3
Loureiro, Sandra Maria Correia
3
Mogaji, Emmanuel
3
Ravasi, Davide
3
Rekom, Johan van
3
Roth, Martin S.
3
Spangenberg, Eric R.
3
Sternthal, Brian
3
Walter, Nadine
3
Winter-Ebmer, Rudolf
3
Abu Bakar bin Abdul Hamid
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Chambre de commerce et d'industrie de Paris
1
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Brand management ; Vol. 2
2
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
1
Cross-cultural and critical perspectives on brands
1
Customer engagement marketing
1
Les cahiers de recherche / HEC Paris
1
Marketing-mix strategies - product strategy and promotion strategy
1
Report / Marketing Science Institute
1
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ECONIS (ZBW)
9
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1
Engaging with brands : the influence of dispositional and situational brand engagement on customer advocacy
Liu, Richie L.
;
Sprott, David E.
;
Spangenberg, Eric R.
; …
- In:
Customer engagement marketing
,
(pp. 269-292)
.
2018
Persistent link: https://www.econbiz.de/10011739869
Saved in:
2
The impact of perceived corporate brand values on brand preference : an exploratory empirical study
Czellar, Sandor
;
Palazzo, Guido
-
2004
Persistent link: https://www.econbiz.de/10001921203
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
4
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
5
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
6
Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
7
Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
Saved in:
8
Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001712945
Saved in:
9
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001632390
Saved in:
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