//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~person:"Zarantonello, Lia"
~subject:"Markenartikel"
~subject:"Social web"
~subject:"Viral marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand
Markenartikel
Social web
Viral marketing
Brand image
8
Markenimage
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
6
Markenführung
6
Beziehungsmarketing
4
Relationship marketing
4
Bibliometrics
2
Bibliometrie
2
Brand experience
2
Consumer culture theory
2
Literature review
2
Marketing theory
2
Marketingtheorie
2
Relationship theory
2
Service-Dominant Logic
2
Service-dominant logic
2
Actual brand performance
1
Advertising
1
Anti-branding
1
Brand attitude
1
Brand hate
1
Brand love
1
Consumer emotions
1
Consumer psychology
1
Consumer-brand relationship
1
Cross-national research
1
Dirichlet model
1
Emotion
1
Measurement
1
Messung
1
New product development
1
Produktentwicklung
1
Qualitative analysis
1
Research agenda
1
Research agende
1
Scale development
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
6
Book section
1
Language
All
English
7
Author
All
Zarantonello, Lia
Khan, Imran
15
Loureiro, Sandra Maria Correia
15
Sarkar, Abhigyan
15
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Rahman, Zillur
13
Melewar, T. C.
12
Phau, Ian
12
Fetscherin, Marc
11
Guzman, Francisco
11
Sarkar, Juhi Gahlot
11
Ekinci, Yuksel
10
Keller, Kevin Lane
10
Veloutsou, Cleopatra
10
Augusto, Mário Gomes
8
Bruhn, Manfred
8
Foroudi, Pantea
8
Becker, Kip
7
Brandão, Amélia Maria Pinto da Cunha
7
Christodoulides, George
7
Delgado-Ballester, Elena
7
Hollebeek, Linda D.
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
King, Ceridwyn
7
Kumar, Vikas
7
Kunkel, Thilo
7
Nobre, Helena
7
Paul, Justin
7
Pauwels, Koen
7
Pitt, Leyland F.
7
Romaniuk, Jenni
7
Sattler, Henrik
7
Schivinski, Bruno
7
Sreejesh, S.
7
Yadav, Rajan
7
Abratt, Russell
6
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Cracking the code : leveraging consumer psychology to drive profitability
1
International journal of market research
1
International marketing review
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A broader view on brands’ growth and decline
Formisano, Marcello
;
Pauwels, Koen
;
Zarantonello, Lia
- In:
International journal of market research
62
(
2020
)
2
,
pp. 127-138
Persistent link: https://www.econbiz.de/10012214127
Saved in:
2
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
3
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
4
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
5
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
6
The relationship between brand love and actual brand performance : evidence from an international study
Zarantonello, Lia
;
Formisano, Marcello
;
Grappio, Silvia
- In:
International marketing review
33
(
2016
)
6
,
pp. 806-824
Persistent link: https://www.econbiz.de/10011630313
Saved in:
7
Brand experience : managerial applications of a new consumer psychology concept
Brakus, J. Joško
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 159-180)
.
2012
Persistent link: https://www.econbiz.de/10009349524
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->