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subject:"Consumer behaviour"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Dwivedi, Yogesh Kumar"
~person:"Ko, Eunju"
~person:"Wansink, Brian"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
11
Beziehungsmarketing
4
Brand management
4
Customer value
4
Fashion
4
Kundenwert
4
Markenführung
4
Mode
4
Relationship marketing
4
purchase intention
4
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Social Web
3
customer equity
3
Brand
2
Internet marketing
2
Markenartikel
2
Online-Marketing
2
authenticity
2
Acceptance
1
Augmented reality marketing
1
Brand attitude
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
China
1
Corporate culture
1
Cultural identity
1
Cultural sector
1
Culture
1
Customer integration
1
Customer retention
1
Customer satisfaction
1
Digitalisierung
1
Digitization
1
Einzelhandel
1
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7
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Article
11
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Article in journal
11
Aufsatz in Zeitschrift
11
Language
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English
11
Author
All
Dwivedi, Yogesh Kumar
Ko, Eunju
Wansink, Brian
Kim, Kyung Hoon
7
Moschis, George P.
6
Cliquet, Gérard
5
Faultrier, Brigitte de
5
Aiello, Gaetano
4
Bae, Joonheui
4
Carpenter, Jason M.
4
Diallo, Mbaye Fall
4
Islam, Tahir
4
Kenning, Peter
4
Khare, Arpita
4
Kim, Juran
4
Loureiro, Sandra Maria Correia
4
Mathur, Anil
4
Boulay, Jacques
3
Burns, David J.
3
Chung, Christina
3
Deli-Gray, Zsuzsa
3
Feenstra, Florence
3
Ghaffar, Abdul
3
Hota, Monali
3
Hunt, James M.
3
Kim, Hye-yŏng
3
Kim, Wooyang
3
Kim, Youn-kyung
3
Koo, Dong-mo
3
Lim, Chae Mi
3
Mattila, Pekka
3
Muzellec, Laurent
3
Ng, Mark
3
Park, Seong-yeon
3
Parsons, Andrew G.
3
Runyan, Rodney
3
Swoboda, Bernhard
3
Vescovi, Tiziano
3
Yan, Ruoh-nan
3
Yildirim, Kemal
3
Ackerman, David
2
Albinsson, Pia A.
2
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Published in...
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International journal of retail & distribution management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
33
Journal of retailing and consumer services
10
Faculty & research / Insead : working paper series
7
International journal of Indian culture and business management
7
European journal of marketing : EJM
6
The marketing review
6
Asia Pacific journal of marketing and logistics
5
Psychology & marketing
5
Information systems management
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of consumer studies
2
Journal of food products marketing
2
Journal of marketing
2
The journal of product & brand management
2
Advances in culture, tourism and hospitality research
1
Applied economics
1
Business/Economics
1
Canadian journal of agricultural economics : CJAE
1
Chandos social media series
1
Cornell hospitality quarterly : CQ
1
Cross-cultural buyer behavior
1
Developmental challenges in marketing research
1
Emerald insight
1
European journal of innovation management : EJIM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Health economics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
International marketing review
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic behavior & organization : JEBO
1
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
The influence of consumers' self-concept and perceived value on sustainable fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
5
What do we know about consumer m-shopping behaviour?
Marriott, Hannah R.
;
Williams, Michael D.
;
Dwivedi, …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 568-586
Persistent link: https://www.econbiz.de/10011747846
Saved in:
6
A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi
;
Ko, Eunju
;
Chae, Heeju
;
Minami, Chieko
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
Saved in:
7
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
8
Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju
;
Chun, Eunha
;
Soong, Sangah
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
Saved in:
9
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
10
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
Saved in:
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