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subject:"Consumer behaviour"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Werbewirkung
Brand management
132
Markenführung
132
Konsumentenverhalten
91
Brand image
65
Markenimage
65
Brand
51
Markenartikel
50
Fashion
46
Mode
46
Luxury goods
33
Luxusgüter
33
Internet marketing
27
Online-Marketing
27
Advertising effects
26
Social Web
23
Social web
23
Beziehungsmarketing
16
Relationship marketing
16
Product Placement
14
Product placement
14
Bekleidungsindustrie
13
Clothing industry
13
Advertising
12
Marketing management
11
Marketingmanagement
11
Textile distribution
11
Textilhandel
11
Werbung
11
Online retailing
9
Online-Handel
9
Brand loyalty
8
Designation of origin
8
Herkunftsbezeichnung
8
Personality psychology
8
Persönlichkeitspsychologie
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Bekleidung
6
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Article
94
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97
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97
Collection of articles of several authors
3
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3
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English
97
Author
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Phau, Ian
5
Arli, Denni
2
Callison, Coy
2
Cheah, Isaac
2
Dardis, Frank E.
2
Kim, Eunice
2
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jiyoung
2
Lee, Sang Yeal
2
Lee, Yuri
2
McMillan, Sally J.
2
Park, Jae Hee
2
Schmierbach, Mike
2
Ahern, Lee
1
Ahn, Euijin
1
Ahn, SooKyoung
1
Akturan, Ulun
1
Alexander, Bethan
1
Anderson, Ronald
1
Arora, Amit
1
Arora, Anshu
1
Arroyo-Cañada, Francisco-Javier
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Baksh-Mohammed, Sufyan
1
Bang Nguyen Viet
1
Barnes, Liz
1
Behrens, Stefan
1
Bellur, Saraswathi
1
Berger, Bruce K.
1
Bhat, Savita
1
Bozbay, Zehra
1
Bradshaw, Amanda S.
1
Burkhalter, Janée
1
Carduck, Juliane
1
Cauberghe, Verolien
1
Chakraborty, Uttam
1
Chang, Jae Youn
1
Chang, Yu-ting
1
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Journal of fashion marketing and management
Journal of promotion management : JPM
Journal of business research : JBR
418
The journal of product & brand management
288
The journal of brand management : an international journal
275
Journal of retailing and consumer services
253
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
77
International journal of hospitality management
75
Journal of strategic marketing
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
SpringerLink / Bücher
62
International journal of advertising : the review of marketing communications
61
Journal of promotion management : innovations in planning and applied research
61
Marketing intelligence & planning
60
Journal of international consumer marketing
58
Journal of the Academy of Marketing Science
55
International journal of internet marketing and advertising : IJIMA
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
53
Journal of marketing management : MM
51
International marketing review
49
Journal of global marketing
47
International journal of consumer studies
46
Journal of marketing
46
The journal of consumer marketing
45
Cogent business & management
44
The IUP journal of brand management : IJBRM
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
International journal of advertising : the quarterly review of marketing communications
37
European journal of marketing
35
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of marketing research : JMR
34
Journal of advertising research
33
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ECONIS (ZBW)
97
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97
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1
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
5
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
6
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
7
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
8
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
9
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
10
Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Ramadan, Zahy
;
Nsouli, Nour Zakaria
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10013162364
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