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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Dhar, Ravi"
~person:"Simonson, Itamar"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
14
Präferenztheorie
4
Theory of preferences
4
Market research
3
Marktforschung
3
Bewertung
2
Cognition
2
Decision theory
2
Entscheidungstheorie
2
Evaluation
2
Experiment
2
Kognition
2
Marketing management
2
Marketingmanagement
2
Advertising effects
1
Altruism
1
Altruismus
1
Behavioral economics
1
Behaviour
1
Brand extension
1
Charity
1
Customer satisfaction
1
Decision
1
Decision under uncertainty
1
Economic psychology
1
Emotion
1
Entscheidung
1
Entscheidung unter Unsicherheit
1
Fundraising
1
Intertemporal choice
1
Intertemporale Entscheidung
1
Kundenzufriedenheit
1
Markentransfer
1
Marketing theory
1
Marketingtheorie
1
Mass Customization
1
Mass customization
1
Meta-Analyse
1
Meta-analysis
1
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Article
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14
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14
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English
14
Author
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Dhar, Ravi
Simonson, Itamar
Kumar, V.
13
Dahl, Darren W.
11
Grewal, Dhruv
9
Haws, Kelly L.
8
Gijsbrechts, Els
7
Inman, J. Jeffrey
7
Palmatier, Robert W.
7
Sevilla, Julio
7
White, Katherine
7
Ailawadi, Kusum L.
6
Bijmolt, Tammo H. A.
6
Hamilton, Ryan
6
Heerde, Harald J. van
6
Kannan, P. K.
6
MacInnis, Deborah J.
6
Schreier, Martin
6
Walker Reczek, Rebecca
6
Berger, Jonah
5
Cheema, Amar
5
Du, Rex Yuxing
5
Fuchs, Christoph
5
Janiszewski, Chris A.
5
Johnson, Lester W.
5
Jong, Martijn G. de
5
LeBoeuf, Robyn A.
5
Lichtenstein, Donald R.
5
Patrick, Vanessa M.
5
Pieters, Rik
5
Puntoni, Stefano
5
Ross, William T.
5
Steenkamp, Jan-Benedict E. M.
5
Wedel, Michel
5
Yang, Sha
5
Zhao, Min
5
Amir, On
4
Bagozzi, Richard P.
4
Barone, Michael J.
4
Batra, Rajeev
4
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Published in...
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Journal of marketing research : JMR
Journal of marketing
The journal of brand management : an international journal
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Research paper series / Stanford Graduate School of Business
5
Faculty & research / Insead : working paper series
2
Research paper series / Graduate School of Business, Stanford University
2
Stanford University Graduate School of Business Research Paper
2
Continuing to broaden the marketing concept : making the world a better place
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of consumer psychology
1
Handbook on brand and experience management
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of retailing
1
Legends in consumer behavior
1
MIT sloan management review
1
MSI reports : working paper series
1
Managing customer relationships : a strategic framework
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Savary, Goldsmith and Dhar (2014). Giving Against the Odds: When Tempting Alternatives Increase Willingness to Donate. Forthcoming
1
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ECONIS (ZBW)
14
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10
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14
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1
The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis
;
Levav, Jonathan
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
Saved in:
2
Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
Saved in:
3
The influence of initial possession level on consumers' adoption of a collection goal : a tipping point effect
Gao, Leilei
;
Huang, Yanliu
;
Simonson, Itamar
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 143-156
Persistent link: https://www.econbiz.de/10010463447
Saved in:
4
Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
Saved in:
5
The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
Saved in:
6
When guilt begets pleasure : the positive effect of a negative emotion
Goldsmith, Kelly
;
Cho, Eunice Kim
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 872-881
Persistent link: https://www.econbiz.de/10009688786
Saved in:
7
Multiple routes to self-versus other-expression in consumer choice
Maimaran, Michal
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10009272372
Saved in:
8
Trade-offs and depletion in choice
Wang, Jing
;
Novemsky, Nathan
;
Dhar, Ravi
;
Baumeister, Roy F.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 910-919
Persistent link: https://www.econbiz.de/10008666374
Saved in:
9
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
10
The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.
;
Dhar, Ravi
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
Saved in:
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