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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of brand management : an international journal"
~person:"Dhar, Ravi"
~subject:"Experiment"
~subject:"Präferenztheorie"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Experiment
Präferenztheorie
Konsumentenverhalten
11
Market research
3
Marktforschung
3
Theory of preferences
3
Bewertung
2
Decision theory
2
Entscheidungstheorie
2
Evaluation
2
Marketing management
2
Marketingmanagement
2
Advertising effects
1
Altruism
1
Altruismus
1
Behavioral economics
1
Behaviour
1
Brand extension
1
Charity
1
Cognition
1
Customer satisfaction
1
Decision under uncertainty
1
Economic psychology
1
Emotion
1
Entscheidung unter Unsicherheit
1
Fundraising
1
Intertemporal choice
1
Intertemporale Entscheidung
1
Kognition
1
Kundenzufriedenheit
1
Markentransfer
1
Marketing theory
1
Marketingtheorie
1
Mass Customization
1
Mass customization
1
Meta-Analyse
1
Meta-analysis
1
Moral Hazard
1
Moral hazard
1
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Article
11
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11
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11
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English
11
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Dhar, Ravi
Kumar, V.
14
Grewal, Dhruv
11
Bagozzi, Richard P.
8
Dahl, Darren W.
8
Hagtvedt, Henrik
7
Brasel, S. Adam
6
Gijsbrechts, Els
6
Grappi, Silvia
6
Hamilton, Rebecca W.
6
Heerde, Harald J. van
6
Inman, J. Jeffrey
6
Bijmolt, Tammo H. A.
5
Dellaert, Benedict G. C.
5
Goldsmith, Kelly
5
Homburg, Christian
5
Hoyer, Wayne D.
5
Johnson, Lester W.
5
LeBoeuf, Robyn A.
5
Patrick, Vanessa M.
5
Romani, Simona
5
Ross, William T.
5
Sotgiu, Francesca
5
Zhao, Min
5
Amir, On
4
Baxter, Stacey M.
4
Berger, Jonah
4
Bettman, James R.
4
Burton, Scot
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Grohmann, Bianca
4
Gunasti, Kunter
4
Haws, Kelly L.
4
Hennig-Thurau, Thorsten
4
Hildebrand, Christian
4
Hung, Iris W.
4
Häubl, Gerald
4
Ilicic, Jasmina
4
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Published in...
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Journal of marketing research : JMR
Journal of the Academy of Marketing Science
The journal of brand management : an international journal
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Faculty & research / Insead : working paper series
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of consumer psychology
1
Handbook on brand and experience management
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of retailing
1
MIT sloan management review
1
MSI reports : working paper series
1
Managing customer relationships : a strategic framework
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Savary, Goldsmith and Dhar (2014). Giving Against the Odds: When Tempting Alternatives Increase Willingness to Donate. Forthcoming
1
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ECONIS (ZBW)
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1
Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
Saved in:
2
Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
Saved in:
3
The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
Saved in:
4
When guilt begets pleasure : the positive effect of a negative emotion
Goldsmith, Kelly
;
Cho, Eunice Kim
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 872-881
Persistent link: https://www.econbiz.de/10009688786
Saved in:
5
Trade-offs and depletion in choice
Wang, Jing
;
Novemsky, Nathan
;
Dhar, Ravi
;
Baumeister, Roy F.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 910-919
Persistent link: https://www.econbiz.de/10008666374
Saved in:
6
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
7
The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.
;
Dhar, Ravi
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
Saved in:
8
Deciding without resources : resource depletion and choice in context
Pocheptsova, Anastasiya
;
Amir, On
;
Dhar, Ravi
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 344-355
Persistent link: https://www.econbiz.de/10003860675
Saved in:
9
Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana
;
Dhar, Ravi
;
Zettelmeyer, Florian
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
Saved in:
10
Preference fluency in choice
Novemsky, Nathan
;
Dhar, Ravi
;
Schwarz, Norbert
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10003547543
Saved in:
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