//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of brand management : an international journal"
~person:"Gijsbrechts, Els"
~person:"Ilicic, Jasmina"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
10
Brand management
5
Markenführung
5
Einzelhandel
3
Retail trade
3
Beziehungsmarketing
2
Brand image
2
Credibility
2
Glaubwürdigkeit
2
Markenimage
2
Marketing cooperation
2
Marketingkooperation
2
Preismanagement
2
Pricing strategy
2
Relationship marketing
2
Advertising effects
1
Associations
1
Authenticity
1
Bayesian learning
1
Brand
1
Brand color
1
Brand personality
1
Category Management
1
Category management
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity endorsement
1
Celebrity responsibility
1
Celebrity-Werbung
1
Co-branding
1
Cognition
1
Competition
1
Confidence
1
Discounter
1
Discounters
1
Einzelhandelspreis
1
Emotion
1
Food retailing
1
Food trade
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Gijsbrechts, Els
Ilicic, Jasmina
Kumar, V.
14
Dhar, Ravi
11
Grewal, Dhruv
11
Bagozzi, Richard P.
8
Dahl, Darren W.
8
Hagtvedt, Henrik
7
Brasel, S. Adam
6
Grappi, Silvia
6
Hamilton, Rebecca W.
6
Heerde, Harald J. van
6
Inman, J. Jeffrey
6
Bijmolt, Tammo H. A.
5
Dellaert, Benedict G. C.
5
Goldsmith, Kelly
5
Homburg, Christian
5
Johnson, Lester W.
5
LeBoeuf, Robyn A.
5
Patrick, Vanessa M.
5
Romani, Simona
5
Ross, William T.
5
Sotgiu, Francesca
5
Zhao, Min
5
Amir, On
4
Baxter, Stacey M.
4
Berger, Jonah
4
Bettman, James R.
4
Burton, Scot
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Grohmann, Bianca
4
Gunasti, Kunter
4
Haws, Kelly L.
4
Hennig-Thurau, Thorsten
4
Hildebrand, Christian
4
Hung, Iris W.
4
Häubl, Gerald
4
Jong, Martijn G. de
4
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of the Academy of Marketing Science
The journal of brand management : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
MO
3
European journal of marketing
2
KUL Working Paper
2
Psychology & marketing
2
Australasian marketing journal
1
Discussion paper / Center for Economic Research, Tilburg University
1
Edward Elgar E-Book Archive
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of international marketing
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of vacation marketing : an international journal
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Qualitative market research : an international journal
1
Research handbooks in business and management series
1
Research paper / Faculty of Applied Economics, University of Antwerp
1
The journal of product & brand management
1
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
1
Working papers
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
3
Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
Saved in:
4
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
5
The impact of category prices on store price image formation : an empirical analysis
Lourenço, Carlos J. S.
;
Gijsbrechts, Els
;
Paap, Richard
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10010526562
Saved in:
6
Investigating consumer-brand relational authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 342-363
Persistent link: https://www.econbiz.de/10010362914
Saved in:
7
Shopper loyalty to whom? : chain versus outlet loyalty in the context of store acquisitions
Lin, Arjen van
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 352-370
Persistent link: https://www.econbiz.de/10010380950
Saved in:
8
Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 606-626
Persistent link: https://www.econbiz.de/10010195938
Saved in:
9
Consumption-based cross-brand learning : are private labels really private?
Szymanowski, Maciej
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10009524186
Saved in:
10
Sales drops from closing shops : assessing the impact of store outlet closures on retail chain revenue
Haans, Hans
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1025-1040
Persistent link: https://www.econbiz.de/10008796594
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->