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subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Arora, Neeraj"
~person:"Narasimhan, Om"
~person:"Purohit, Devavrat"
~subject:"Brand management"
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Consumer behaviour
Brand management
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Arora, Neeraj
Narasimhan, Om
Purohit, Devavrat
Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
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6
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6
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6
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5
Chan, Tat
5
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5
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4
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4
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4
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3
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3
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3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Marketing science
1
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ECONIS (ZBW)
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1
Allowing consumers to bundle themselves : the profitability of family plans
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 953-969
Persistent link: https://www.econbiz.de/10011966233
Saved in:
2
Dyadic compromise effect
Boldt, Lin
;
Arora, Neeraj
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011695455
Saved in:
3
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
4
Music downloads and the flip side of digital rights management
Vernik, Dinah A.
;
Purohit, Devavrat
;
Desai, Preyas S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1011-1027
Persistent link: https://www.econbiz.de/10009427804
Saved in:
5
Efficient choice designs for a consider-then-choose model
Liu, Qing
;
Arora, Neeraj
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 321-338
Persistent link: https://www.econbiz.de/10009006829
Saved in:
6
Examining demand elasticities in Hanemann's framework : a theoretical and empirical analysis
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 422-437
Persistent link: https://www.econbiz.de/10003984300
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7
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
8
Predicting joint choice using individual data
Aribarg, Anocha
;
Arora, Neeraj
;
Kang, Moon Young
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 139-157
Persistent link: https://www.econbiz.de/10003973188
Saved in:
9
Informing, transforming, and persuading : disentangling the multiple effects of advertising on brand choice decisions
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 334-355
Persistent link: https://www.econbiz.de/10003736518
Saved in:
10
Interbrand variant overlap : impact on brand preference and portfolio profit
Aribarg, Anocha
;
Arora, Neeraj
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 474-491
Persistent link: https://www.econbiz.de/10003736802
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