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subject:"Consumer behaviour"
~person:"Grohmann, Bianca"
~subject:"Social web"
~subject:"Werbewirkung"
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Consumer behaviour
Social web
Werbewirkung
Konsumentenverhalten
18
Brand management
12
Markenführung
12
Brand image
11
Markenimage
11
Brand
5
Markenartikel
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Advertising effects
3
Business ethics
3
Gender
3
Geschlecht
3
Sustainability
3
Unternehmensethik
3
Brand authenticity
2
Brand biographies
2
Brand gender
2
Credibility
2
Emotion
2
Ethics
2
Ethik
2
Glaubwürdigkeit
2
Marketing management
2
Marketingmanagement
2
Measurement
2
Messung
2
Narrative transportation
2
Social responsibility
2
Ambient scent
1
Aromastoff
1
Brand attachment
1
Brand communication
1
Brand design
1
Brand equity
1
Brand names
1
Brand narratives
1
Brand personality
1
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English
18
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Grohmann, Bianca
Han, Heesup
118
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Lusk, Jayson L.
83
Huber, Frank
82
Herrmann, Andreas
80
Gierl, Heribert
79
Bauer, Hans H.
78
Khare, Arpita
78
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
70
Dwivedi, Yogesh Kumar
68
Nayga, Rodolfo M.
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Agarwal, Sumit
64
Laroche, Michel
64
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Rajagopal
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
50
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European journal of marketing : EJM
3
Journal of business ethics : JOBE
3
Psychology & marketing
2
The journal of brand management : an international journal
2
American journal of business : applying research to practice ; AJB
1
European journal of marketing
1
Journal of food products marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
The journal of asset management
1
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ECONIS (ZBW)
18
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1
Consumers' moral licensing of firms' CSR transgressions
Kliamenakis, Argiro
;
Grohmann, Bianca
;
Bodur, H. Onur
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 643-655
Persistent link: https://www.econbiz.de/10014290788
Saved in:
2
When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Saved in:
3
Consumer power : scale development and validation in consumer-firm relationship
Akhavannasab, Sanam
;
Dantas, Danilo C.
;
Senecal, Sylvain
; …
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1337-1371
Persistent link: https://www.econbiz.de/10013350965
Saved in:
4
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
5
The influence of passion/determination and external disadvantage on consumer responses to brand biographies
Nguyen, Thanh-Thao
;
Grohmann, Bianca
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 452-465
Persistent link: https://www.econbiz.de/10012298816
Saved in:
6
Does brand authenticity alleviate the effect of brand scandals?
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011885018
Saved in:
7
Communicating sensory attributes and innovation through food product labeling
Lancelot Miltgen, Caroline
;
Pantin Sohier, Gaëlle
; …
- In:
Journal of food products marketing
22
(
2016
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10011561177
Saved in:
8
The brand authenticity effect : situational and individual-level moderators
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 602-620
Persistent link: https://www.econbiz.de/10011574475
Saved in:
9
Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca
;
Bodur, H. Onur
- In:
Journal of business ethics : JOBE
131
(
2015
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
Saved in:
10
The effect of brand gender similarity on brand-alliance fit and purchase intention
Tilburg, Miriam van
;
Herrmann, Andreas
;
Grohmann, Bianca
; …
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10010513971
Saved in:
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