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subject:"Consumer behaviour"
~person:"Helm, Roland"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Consumer behaviour
Social web
Konsumentenverhalten
33
Theorie
14
Theory
14
Deutschland
9
Germany
9
Präferenztheorie
7
Theory of preferences
7
Innovation diffusion
6
Innovationsdiffusion
6
Measurement
6
Messung
6
Conjoint analysis
5
Conjoint-Analyse
5
Consumer goods
5
Einzelhandel
5
Elderly people
5
Estimation
5
Konsumgüter
5
Motivation
5
Retail trade
5
Schätzung
5
Ältere Menschen
5
Innovation
4
Innovationsmanagement
4
Market research
4
Marketing
4
Marktforschung
4
Beziehungsmarketing
3
Category Management
3
Category management
3
Information behaviour
3
Informationsverhalten
3
Innovation management
3
Optimal stimulation theory
3
Produktentwicklung
3
Präferenz
3
Relationship marketing
3
Supply situation
3
Verbraucherverhalten
3
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Online availability
All
Free
3
Undetermined
2
Type of publication
All
Book / Working Paper
19
Article
16
Type of publication (narrower categories)
All
Arbeitspapier
15
Graue Literatur
15
Non-commercial literature
15
Working Paper
15
Article in journal
14
Aufsatz in Zeitschrift
14
Hochschulschrift
2
Thesis
2
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Handbook
1
Handbuch
1
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Language
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English
19
German
14
Undetermined
2
Author
All
Helm, Roland
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
97
Grunert, Klaus G.
94
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
49
Bruwer, Johan
47
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Institution
All
Friedrich-Schiller-Universität Jena
1
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
Published in...
All
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
8
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
5
Review of managerial science
4
Die Betriebswirtschaft : DBW
2
Marketing : ZFP ; journal of research and management
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Betriebswirtschaftliche Abhandlungen
1
Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
1
European retail research
1
International journal of product development : IJPD
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Jena Research Papers in Business and Economics - Working and Discussion Papers
1
Marketing und Handel
1
Review of Managerial Science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Yearbook of marketing and consumer research
1
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Source
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ECONIS (ZBW)
33
RePEc
2
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1
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
2
Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
3
Costumer reactions to real out-of-stocks
Helm, Roland
;
Hegenbart, Thomas
-
2011
Persistent link: https://www.econbiz.de/10009155405
Saved in:
4
A customer-based approach for selecting attributes and levels for preference measurement and new product development
Steiner, Michael
;
Helm, Roland
;
Hüttl-Maack, Verena
- In:
International journal of product development : IJPD
21
(
2016
)
4
,
pp. 233-266
Persistent link: https://www.econbiz.de/10011737706
Saved in:
5
The impact of customer-specific and market-related variables on the preference for highly innovative products
Helm, Roland
;
Conrad, Daniel
- In:
Review of managerial science
9
(
2015
)
1
,
pp. 61-88
Persistent link: https://www.econbiz.de/10010473131
Saved in:
6
Das subjektive Alter von Konsumenten : Entwicklung, empirische Überprüfung und Wertung eines Messansatzes als Basis für eine erfolgreiche Segmentierung und Strategieentwicklung im...
Scheunert, Uta
-
2014
Persistent link: https://www.econbiz.de/10010463056
Saved in:
7
Explaining costumer reactions to real stockouts
Helm, Roland
;
Hegenbart, Thomas
;
Endres, Herbert
- In:
Review of managerial science
7
(
2013
)
3
,
pp. 223-246
Persistent link: https://www.econbiz.de/10009771706
Saved in:
8
Identifying unacceptable attribute levels in preference measurement : assessing the methodological differences between and relative performance of common methods
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
Saved in:
9
Was wissen wir zum (Konsumenten-)Verhalten von Senioren? : eine alterseffektbasierte Status-Quo-Literaturbetrachtung des Seniorenmarketing
Helm, Roland
;
Scheunert, Uta
;
Landschulze, Sebastian
- In:
Die Betriebswirtschaft : DBW
72
(
2012
)
5
,
pp. 427-446
Persistent link: https://www.econbiz.de/10009627067
Saved in:
10
How does consumer age affect the desire for new products and brands? : a multi-group causal analysis
Helm, Roland
;
Landschulze, Sebastian
- In:
Review of managerial science
7
(
2013
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10009687311
Saved in:
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