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subject:"Credibility"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Testimonialwerbung"
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Credibility
Beziehungsmarketing
Celebrity endorsement
37
Celebrity-Werbung
37
Consumer behaviour
22
Konsumentenverhalten
22
Advertising effects
19
Werbewirkung
19
Brand management
17
Markenführung
17
Brand image
13
Markenimage
13
Brand
11
Markenartikel
11
Social Web
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8
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Personality psychology
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Persönlichkeitspsychologie
4
Athletes
3
Celebrity brand
3
Führungskräfte
3
Identification
3
Managers
3
Match-up hypothesis
3
Source credibility
3
Sportler
3
Advertising
2
Attributions
2
Authenticity
2
Brand credibility
2
Brand love
2
Business start-up
2
Celebrity endorser
2
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Ashfaq, Muhammad
1
Cambra-Fierro, Jesus
1
Centeno, Dave
1
Centeno, Edgar
1
Chaudhuri, Himadri Roy
1
Cronin, James
1
Dennis, Charles
1
Dhir, Amandeep
1
Foroudi, Pantea
1
Halder, Deepa
1
Hussain, Shahzeb
1
Jones, Scott
1
Kim, Kyung Hoon
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Melewar, T. C.
1
Meng, Tao
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Moon, Hakil
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Mulye, Rajendra
1
Osorio, Maria Lucila
1
Piacentini, Maria
1
Pradhan, Debasis
1
Priporas, Constantinos-Vasilios
1
Rahman, Kaleel
1
Saldanha, Natalya
1
Santiago, Joanna Krywalski
1
Tandon, Anushree
1
Tiago, Flávio Borges
1
Tiago, Maria Teresa Borges
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Wahab, Hamza Kaka Abdul
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Wang, Jeff Jianfeng
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Journal of business research : JBR
Journal of retailing and consumer services
Psychology & marketing
6
Journal of promotion management : innovations in planning and applied research
4
Global business review
3
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the review of marketing communications
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
The journal of product & brand management
2
Tourism management perspectives : TMP
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asian African journal of economics and econometrics
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft
1
Global marketing strategies for the promotion of luxury goods
1
IIMB management review
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Information technology & tourism
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International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
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International journal of business and emerging markets : IJBEM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
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International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail and distribution management
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International journal of sport management and marketing : IJSMM
1
International review on public and non-profit marketing
1
Inventi impact: retailing & consumer services
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JMM : the international journal on media management
1
Journal of Islamic marketing : JIMA
1
Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of air transport management
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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1
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
4
Celebrity brand break-up : fan experiences of para-loveshock
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of business research : JBR
145
(
2022
),
pp. 720-731
Persistent link: https://www.econbiz.de/10013197946
Saved in:
5
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
6
Forty-five years of celebrity credibility and endorsement literature : review and learnings
Halder, Deepa
;
Pradhan, Debasis
;
Chaudhuri, Himadri Roy
- In:
Journal of business research : JBR
125
(
2021
),
pp. 397-415
Persistent link: https://www.econbiz.de/10012494108
Saved in:
7
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
8
Who is the attached endorser? : an examination of the attachment-endorsement spectrum
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 242-250
Persistent link: https://www.econbiz.de/10011883209
Saved in:
9
Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave
;
Wang, Jeff Jianfeng
- In:
Journal of business research : JBR
74
(
2017
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
Saved in:
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