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subject:"Deutschland"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Werbung mit Prominenten"
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Deutschland
Brand image
Konsumentenverhalten
Celebrity endorsement
33
Celebrity-Werbung
33
Advertising effects
17
Werbewirkung
17
Consumer behaviour
16
USA
9
United States
9
Markenimage
8
Brand management
5
Markenführung
5
Psychology of advertising
5
Reputation
5
Werbepsychologie
5
celebrity endorsement
5
Social Web
4
Social web
4
Athletes
3
Beziehungsmarketing
3
Credibility
3
Glaubwürdigkeit
3
Relationship marketing
3
Sportler
3
Brand
2
Brand loyalty
2
Cognition
2
Consumer motivation
2
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2
India
2
Indien
2
Kaufmotiv
2
Kognition
2
Markenartikel
2
Markentreue
2
Advertising
1
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1
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1
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Article
19
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19
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19
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English
19
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Fleck, Nathalie
2
Ilicic, Jasmina
2
Webster, Cynthia M.
2
Addis, Michela
1
Arnold, Mark J.
1
Astous, Alain d'
1
Barnes, Bradley R.
1
Bauer, Brittney C.
1
Boeuf, Benjamin
1
Carrilat, François A.
1
Cheng, Li-Keng
1
Christianis, Haralambos
1
D'Ambrogio, Simone
1
Ekinci, Yuksel
1
Fong, Candy P. S.
1
Gazley, Aaron
1
Holbrook, Morris B.
1
Johnson, Clark D.
1
Johnson, Elizabeth N.
1
Kelting, Katie
1
Kim, Sojung
1
Koo, Jakeun
1
Korchia, Michael
1
Koçak, Akın
1
Krisjanous, Jayne
1
Le Roy, Isabelle
1
Lee, Younghan
1
Lowe, Ben
1
Michel, Géraldine
1
Monkhouse, Lien L.
1
Platt, Michael L.
1
Rice, Dan Hamilton
1
Richard, James E.
1
Strutton, David
1
Toung, Chung-Lin
1
Tran, Gina A.
1
Tthwaites, Des
1
Um, Nam-Hyun
1
Um, Nam-hyun
1
Werksman, Noah
1
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Psychology & marketing
Journal of business research : JBR
17
International journal of advertising : the review of marketing communications
10
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
The journal of product & brand management
9
International journal of sports marketing & sponsorship
8
Journal of retailing and consumer services
8
Young consumers : insight and ideas for responsible marketers
8
Journal of marketing management : MM
7
The journal of brand management : an international journal
7
Journal of advertising research
5
Celebrity, convergence and transformation
4
European journal of marketing : EJM
4
Global business review
4
International journal of advertising : the quarterly review of marketing communications
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Vision : the journal of business perspective
4
Asia Pacific journal of marketing and logistics
3
Gabler Edition Wissenschaft
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Organizations and markets in emerging economies
3
SpringerLink / Bücher
3
Cogent business & management
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
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ECONIS (ZBW)
19
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1
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10
of
19
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date (oldest first)
1
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
2
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
3
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
4
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
5
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
6
Being true to oneself : investigating celebrity brand authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 410-420
Persistent link: https://www.econbiz.de/10011491940
Saved in:
7
Can a celebrity serve as an issue-relevant argument in the elaboration likelihood model?
Lee, Younghan
;
Koo, Jakeun
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10011448938
Saved in:
8
Determinants for effects of celebrity negative information : when to terminate a relationship with a celebrity endorser in trouble?
Um, Nam-Hyun
;
Kim, Sojung
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 864-874
Persistent link: https://www.econbiz.de/10011595468
Saved in:
9
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
Saved in:
10
Brand personification through the use of spokespeople : an exploratory study of ordinary employees, CEOs, and celebrities featured in advertising
Fleck, Nathalie
;
Michel, Géraldine
;
Zeitoun, Valérie
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 84-92
Persistent link: https://www.econbiz.de/10010251699
Saved in:
1
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