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subject:"Innovation management"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Customer integration"
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Search: subject_exact:"Customer orientation"
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Innovation management
Customer integration
Beziehungsmarketing
117
Relationship marketing
117
Consumer behaviour
71
Konsumentenverhalten
71
Brand management
31
Markenführung
31
Social Web
31
Social web
31
Customer satisfaction
29
Kundenzufriedenheit
29
Dienstleistungsqualität
24
Service quality
24
Kundenintegration
20
Internet marketing
18
Online-Marketing
18
Confidence
15
Vertrauen
15
Brand image
13
Markenimage
13
Online retailing
12
Online-Handel
12
Emotion
11
Lieferantenmanagement
10
Supplier relationship management
10
E-commerce
9
Electronic Commerce
9
Brand
8
Brand loyalty
8
Markenartikel
8
Social media
8
Customer value
7
Knowledge management
7
Kundenwert
7
Markentreue
7
Marketing management
7
Marketingmanagement
7
Viral marketing
7
Virales Marketing
7
Wissensmanagement
7
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Article
22
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22
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22
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English
22
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Kim, Kyung Hoon
2
Kim, Sang Jin
2
Lu, Yaobin
2
Riley, Jen
2
Zhang, Hong
2
Abrell, Thomas
1
Alabastro, Artem
1
Aoki, Kei
1
Borders, Aberdeen Leila
1
Brodie, Roderick J.
1
Chang, Ya-Yuan
1
Chen, Weiping
1
Chen, Zhenjiao
1
Chua, Cecil Eng Huang
1
Collins, Nathalie
1
Feng, Nan
1
Fujita, Momoko
1
Gulzar, Rafia
1
Gupta, Sumeet
1
Harrigan, Paul
1
Hu, Qing
1
Igbaria, Magid
1
Itani, Omar S.
1
Jiang, Qi
1
Juric, Biljana
1
Kalra, Ashish
1
Kanto, Laura
1
Khoo, Huoy Min
1
Ko, Eunju
1
Lester, Deborah H.
1
Li, Dahui
1
Li, Minqiang
1
Li, Yang-Jun
1
Liang, Xinjian
1
Murphy, Jamie
1
Obeng, Efua
1
Ow, Terence T.
1
Panigyrakis, George
1
Parrey, Shakir Hussain
1
Pihlajamaa, Matti
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
95
Journal of retailing and consumer services
58
Industrial marketing management : the international journal for industrial and high-tech firms
49
The journal of services marketing
31
Journal of service management
27
The journal of business & industrial marketing
26
SpringerLink / Bücher
24
Journal of strategic marketing
23
International journal of hospitality management
22
The service industries journal
21
Journal of the Academy of Marketing Science
16
Journal of marketing management : MM
15
Service business
15
The journal of product & brand management
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
Journal of service research
13
International journal of innovation management
12
Marketing intelligence & planning
12
Tourism management : research, policies, practice
12
Handbook of research on customer engagement
11
Gabler Edition Wissenschaft
10
Journal of hospitality marketing & management
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of open innovation : technology, market, and complexity
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Services marketing quarterly
9
Technological forecasting & social change : an international journal
9
Betriebswirtschaftslehre für Technologie und Innovation
8
Business horizons
8
Cogent business & management
8
European journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of technology management : IJTM
8
International journal of technology marketing : IJTMkt
8
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ECONIS (ZBW)
22
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1
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry
Wu, Hung-Che
;
Chang, Ya-Yuan
;
Wu, Tsung-Pao
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 45-69
Persistent link: https://www.econbiz.de/10013541945
Saved in:
4
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
5
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
6
Sustaining customer engagement through social media brand communities
Riley, Jen
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
Saved in:
7
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
8
See now, act now : how to interact with customers to enhance social commerce engagement?
Xue, Jiaolong
;
Liang, Xinjian
;
Xie, Tao
;
Wang, Haizhong
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012293424
Saved in:
9
Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Chen, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
Saved in:
10
Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?
Aoki, Kei
;
Obeng, Efua
;
Borders, Aberdeen Leila
; …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012257882
Saved in:
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