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subject:"International Relations/Trade"
~person:"Peter, Jerome Paul"
~subject:"Marketing management"
~subject:"Verbraucherverhalten"
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International Relations/Trade
Marketing management
Verbraucherverhalten
Marketing
27
Marketingmanagement
18
Theorie
13
Theory
13
Marktforschung
6
Market research
5
Consumer behaviour
4
Einführung
4
Konsumentenverhalten
4
Management
4
Strategisches Management
3
Consumer behavior
2
Selling
2
Verkauf
2
Aufsatzsammlung
1
Marketingpolitik
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Methode
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USA
1
United States
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14
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14
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2
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English
20
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Peter, Jerome Paul
Kotler, Philip
71
Meffert, Heribert
24
Kerin, Roger A.
23
Bruhn, Manfred
22
Armstrong, Gary
21
Hartley, Steven W.
19
Keller, Kevin Lane
19
Kirchgeorg, Manfred
19
Pepels, Werner
18
Kuß, Alfred
16
Wilson, William W.
15
Donnelly, James H.
14
Unger, Fritz
14
Burmann, Christoph
12
Kreutzer, Ralf T.
12
Piercy, Nigel
12
Rudelius, William
12
Huber, Frank
11
Gbadamosi, Ayantunji
10
Sheth, Jagdish N.
10
Tomczak, Torsten
10
Homburg, Christian
9
Koo, Won W.
9
Runia, Peter
9
Wiedmann, Klaus-Peter
9
Adeola, Ogechi
8
Baker, Michael John
8
Doyle, Peter
8
Foxall, Gordon R.
8
Fuchs, Wolfgang
8
Helm, Roland
8
Hinson, Robert
8
Kleinaltenkamp, Michael
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Taylor, Richard D.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
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McGraw-Hill/Irwin series in marketing
2
McGraw-Hill higher education
1
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
3
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A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2015
-
14. ed.
Persistent link: https://www.econbiz.de/10010339514
Saved in:
2
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
3
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
4
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
5
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
Saved in:
6
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
7
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2009
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
Saved in:
8
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2008
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137
Saved in:
9
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003349984
Saved in:
10
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003189613
Saved in:
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