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subject:"International marketing"
~isPartOf:"International journal of innovation management"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Competitive advantage"
~subject:"SME"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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International marketing
Competitive advantage
SME
Marketing management
124
Marketingmanagement
124
B-to-B-Marketing
47
Business-to-business marketing
47
Lieferantenmanagement
40
Supplier relationship management
40
Beziehungsmarketing
32
Relationship marketing
32
Innovation
31
Innovation management
29
Innovationsmanagement
29
New product development
26
Produktentwicklung
26
Firm performance
24
Unternehmenserfolg
24
Marketing
19
Market orientation
15
Consumer behaviour
13
Konsumentenverhalten
13
KMU
12
Internet marketing
11
Online-Marketing
11
Social Web
10
Social web
10
Strategic management
10
Strategisches Management
10
Brand management
9
Customer integration
9
Kundenintegration
9
Markenführung
9
Marketing strategy
9
Messebeteiligung
9
Trade fair participation
9
Wettbewerbsvorteil
9
Erfolgsfaktor
7
Resource-based view
7
Ressourcenorientierter Ansatz
7
Success factor
7
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1
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Article
24
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24
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24
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English
24
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Adams, Russell
1
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Akgün, Ali E.
1
Anand, Sandip
1
Asamoah, George
1
Baah, Charles
1
Barrera-Barrera, Ramón
1
Bauer, Katharina
1
Bicen, Pelin
1
Brem, Alexander
1
Carvalho, Fernando Manuel Pereira de Oliveira
1
Cisneiros, Gabriela Pessoa de Oliveira
1
Conchar, Margy
1
Coyle, Tom
1
Crespo, Nuno Fernandes
1
Danik, Lidia
1
Dogbe, Courage Simon Kofi
1
Downey, Clara
1
Duarte, Marcelo Pereira
1
Durans, Amilson de Araujo
1
Durrieu, François
1
Falasca, Mauro
1
Fan, Qing
1
Fontana, Avanti
1
García-Zamora, Evelyn
1
Gayatri, Gita
1
Gonzále-benito, Óscar
1
Guedes, Maria João
1
Helm, Roland
1
Hirvonen, Saku
1
Hunt, Shelby D.
1
Hätönen, Jussi
1
Jahanshahi, Asghar Afshar
1
Jahed, Mohammed Abu
1
Jones, Janice
1
Kowalik, Izabela
1
Krinner, Stephanie
1
Laukkanen, Tommi
1
Li, Like
1
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Published in...
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International journal of innovation management
The journal of business & industrial marketing
Journal of business research : JBR
65
Journal of strategic marketing
43
Industrial marketing management : the international journal for industrial and high-tech firms
32
International marketing review
28
Journal of international marketing
22
International business review : the official journal of the European International Business Academy
17
Europäische Hochschulschriften / 5
16
European journal of marketing : EJM
15
Cogent business & management
14
Marketing intelligence & planning
14
Journal of research in marketing and entrepreneurship
13
International entrepreneurship and management journal
10
International journal of entrepreneurship and small business
10
Journal of global marketing
10
Journal of marketing management : MM
10
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Journal of the Academy of Marketing Science
9
The journal of brand management : an international journal
9
The marketing review
9
Entrepreneurship marketing : principles and practice of SME marketing
8
Journal of small business strategy
7
Management research review
7
SpringerLink / Bücher
7
European journal of international management : EJIM
6
International journal of economic perspectives : IJEP
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of trade and global markets
6
Journal of enterprising culture
6
Journal of marketing communications
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
International journal of globalisation and small business : IJGSB
5
International journal of retail & distribution management
5
Journal of entrepreneurship in emerging economies
5
Journal of international trade & commerce
5
Journal of marketing
5
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ECONIS (ZBW)
24
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1
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
2
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
3
When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
4
CSR orientation for competitive advantage in business-to-business markets of emerging economies : the mediating role of trust and corporate reputation
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2277-2293
Persistent link: https://www.econbiz.de/10014471944
Saved in:
5
Examining the functionality of digital platform capability in driving B2B firm performance : evidence from emerging market
Liu, Longjun
;
Long, Jing
;
Fan, Qing
;
Wan, Wenhai
;
Liu, …
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1941-1957
Persistent link: https://www.econbiz.de/10014333366
Saved in:
6
Patterns of international marketing strategy
Solberg, Carl Arthur
;
Durrieu, François
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1532-1544
Persistent link: https://www.econbiz.de/10014314140
Saved in:
7
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
8
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
9
Proactive market orientation and business model innovation to attain superior new smart connected products performance
M. S., Shashishekar
;
Anand, Sandip
;
Paul, Arun Kumar
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 497-508
Persistent link: https://www.econbiz.de/10013165189
Saved in:
10
Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.
;
Polat, Volkan
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
Saved in:
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