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subject:"International marketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Competitive advantage"
~subject:"SME"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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International marketing
Competitive advantage
SME
Marketing management
107
Marketingmanagement
107
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
29
Relationship marketing
29
Firm performance
19
Unternehmenserfolg
19
Innovation
18
Marketing
16
New product development
15
Produktentwicklung
15
Innovation management
14
Innovationsmanagement
14
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
11
Market orientation
11
Online-Marketing
11
Marketing strategy
9
Messebeteiligung
9
Social Web
9
Social web
9
Strategic management
9
Strategisches Management
9
Trade fair participation
9
Brand management
8
KMU
8
Markenführung
8
Wettbewerbsvorteil
8
USA
7
United States
7
Customer integration
6
E-commerce
6
Electronic Commerce
6
Industrial marketing
6
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1
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Article
19
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19
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19
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English
19
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Adams, Russell
1
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Akgün, Ali E.
1
Anand, Sandip
1
Asamoah, George
1
Baah, Charles
1
Barrera-Barrera, Ramón
1
Bicen, Pelin
1
Carvalho, Fernando Manuel Pereira de Oliveira
1
Cisneiros, Gabriela Pessoa de Oliveira
1
Conchar, Margy
1
Coyle, Tom
1
Crespo, Nuno Fernandes
1
Danik, Lidia
1
Downey, Clara
1
Duarte, Marcelo Pereira
1
Durans, Amilson de Araujo
1
Durrieu, François
1
Falasca, Mauro
1
Fan, Qing
1
Guedes, Maria João
1
Hirvonen, Saku
1
Hunt, Shelby D.
1
Hätönen, Jussi
1
Jahed, Mohammed Abu
1
Jones, Janice
1
Kowalik, Izabela
1
Laukkanen, Tommi
1
Li, Like
1
Liu, Longjun
1
Liu, Ruhong
1
Long, Jing
1
Lovett, Marvin
1
M. S., Shashishekar
1
Macedo, Carlos Jorge Taborda
1
Mainardes, Emerson Wagner
1
Naidoo, Vik
1
Navarro García, Antonio
1
Patel, Pankaj
1
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Published in...
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The journal of business & industrial marketing
Journal of business research : JBR
65
Journal of strategic marketing
43
Industrial marketing management : the international journal for industrial and high-tech firms
32
International marketing review
28
Journal of international marketing
22
International business review : the official journal of the European International Business Academy
17
Europäische Hochschulschriften / 5
16
European journal of marketing : EJM
15
Marketing intelligence & planning
14
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
International entrepreneurship and management journal
10
International journal of entrepreneurship and small business
10
Journal of global marketing
10
Journal of marketing management : MM
10
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Journal of the Academy of Marketing Science
9
The journal of brand management : an international journal
9
The marketing review
9
Entrepreneurship marketing : principles and practice of SME marketing
8
Journal of small business strategy
7
SpringerLink / Bücher
7
European journal of international management : EJIM
6
International journal of economic perspectives : IJEP
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of trade and global markets
6
Journal of enterprising culture
6
Journal of marketing communications
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Management research review
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
International journal of globalisation and small business : IJGSB
5
International journal of innovation management
5
International journal of retail & distribution management
5
Journal of entrepreneurship in emerging economies
5
Journal of international trade & commerce
5
Journal of marketing
5
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ECONIS (ZBW)
19
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1
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
2
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
3
When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
4
CSR orientation for competitive advantage in business-to-business markets of emerging economies : the mediating role of trust and corporate reputation
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2277-2293
Persistent link: https://www.econbiz.de/10014471944
Saved in:
5
Examining the functionality of digital platform capability in driving B2B firm performance : evidence from emerging market
Liu, Longjun
;
Long, Jing
;
Fan, Qing
;
Wan, Wenhai
;
Liu, …
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1941-1957
Persistent link: https://www.econbiz.de/10014333366
Saved in:
6
Patterns of international marketing strategy
Solberg, Carl Arthur
;
Durrieu, François
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1532-1544
Persistent link: https://www.econbiz.de/10014314140
Saved in:
7
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
8
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
9
Proactive market orientation and business model innovation to attain superior new smart connected products performance
M. S., Shashishekar
;
Anand, Sandip
;
Paul, Arun Kumar
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 497-508
Persistent link: https://www.econbiz.de/10013165189
Saved in:
10
Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.
;
Polat, Volkan
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
Saved in:
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