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subject:"International marketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"SME"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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International marketing
SME
Marketing management
107
Marketingmanagement
107
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
29
Relationship marketing
29
Firm performance
19
Unternehmenserfolg
19
Innovation
18
Marketing
16
New product development
15
Produktentwicklung
15
Innovation management
14
Innovationsmanagement
14
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
11
Market orientation
11
Online-Marketing
11
Marketing strategy
9
Messebeteiligung
9
Social Web
9
Social web
9
Strategic management
9
Strategisches Management
9
Trade fair participation
9
Brand management
8
Competitive advantage
8
KMU
8
Markenführung
8
Wettbewerbsvorteil
8
USA
7
United States
7
Customer integration
6
E-commerce
6
Electronic Commerce
6
Industrial marketing
6
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English
12
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Adams, Russell
1
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Asamoah, George
1
Baah, Charles
1
Barrera-Barrera, Ramón
1
Cisneiros, Gabriela Pessoa de Oliveira
1
Coyle, Tom
1
Crespo, Nuno Fernandes
1
Danik, Lidia
1
Downey, Clara
1
Durans, Amilson de Araujo
1
Durrieu, François
1
Guedes, Maria João
1
Hirvonen, Saku
1
Hätönen, Jussi
1
Jones, Janice
1
Kowalik, Izabela
1
Laukkanen, Tommi
1
Lovett, Marvin
1
Macedo, Carlos Jorge Taborda
1
Mainardes, Emerson Wagner
1
Naidoo, Vik
1
Navarro García, Antonio
1
Patel, Pankaj
1
Peris-Oritz, Marta
1
Pleśniak, Agnieszka
1
Ruokonen, Mika
1
Salo, Jari
1
Solberg, Carl Arthur
1
Tong, Canon
1
Wong, Stanley Kam Sing
1
Wu, Terry
1
Yaw Kusi, Lawrence
1
Zubielqui, Graciela Corral de
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Published in...
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The journal of business & industrial marketing
Journal of business research : JBR
43
Journal of strategic marketing
28
International marketing review
27
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of international marketing
19
Europäische Hochschulschriften / 5
16
International business review : the official journal of the European International Business Academy
16
Cogent business & management
14
European journal of marketing : EJM
14
Journal of research in marketing and entrepreneurship
13
Marketing intelligence & planning
13
International entrepreneurship and management journal
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
International journal of entrepreneurship and small business
9
Journal of global marketing
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
The journal of brand management : an international journal
9
Entrepreneurship marketing : principles and practice of SME marketing
8
Journal of small business strategy
7
SpringerLink / Bücher
7
Journal of marketing management : MM
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The marketing review
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
European journal of international management : EJIM
5
International journal of economic perspectives : IJEP
5
International journal of globalisation and small business : IJGSB
5
International journal of innovation management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of international trade & commerce
5
Management research review
5
Marketing in kleinen und mittleren Unternehmen
5
Springer eBook Collection
5
Advances in international marketing
4
Entrepreneurial business and economics review : EBER
4
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ECONIS (ZBW)
12
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1
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
2
Patterns of international marketing strategy
Solberg, Carl Arthur
;
Durrieu, François
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1532-1544
Persistent link: https://www.econbiz.de/10014314140
Saved in:
3
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
4
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
5
When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
6
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
7
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
8
Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio
;
Peris-Oritz, Marta
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
Saved in:
9
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
10
Innovations in marketing of higher education : foreign market entry mode of not-for-profit universities
Naidoo, Vik
;
Wu, Terry
- In:
The journal of business & industrial marketing
29
(
2014
)
6
,
pp. 546-558
Persistent link: https://www.econbiz.de/10010413141
Saved in:
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