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subject:"Konsumentenverhalten"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of management & transformation : ... annual edition"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Search: subject_exact:"Brand placement"
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Konsumentenverhalten
Product Placement
36
Product placement
36
Advertising effects
26
Werbewirkung
26
Consumer behaviour
20
Brand management
8
Children
8
Kinder
8
Markenführung
8
Advertising
7
Brand image
7
Computerspiel
7
Markenimage
7
Video game
7
Werbung
7
Brand
6
Fernsehwerbung
6
Markenartikel
6
Target group
6
Television advertising
6
USA
6
United States
6
Zielgruppe
6
brand placement
6
product placement
5
Fernsehprogramm
4
Television programme
4
Cognition
3
Comparison
3
Film
3
Kognition
3
Netherlands
3
Niederlande
3
Vergleich
3
brand attitude
3
children
3
Auskunftspflicht
2
Consumer motivation
2
Corporate disclosure
2
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Undetermined
14
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Article
20
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20
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20
Conference paper
3
Konferenzbeitrag
3
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English
20
Author
All
Dens, Nathalie
3
Matthes, Jörg
3
Naderer, Brigitte
3
Pelsmacker, Patrick de
3
Avramova, Yana R.
2
Abdourazakou, Yann
1
Agarwal, P. K.
1
Balasubramanian, Siva Kumar
1
Boerman, Sophie C.
1
Campbell, Margaret C.
1
Cauberghe, Verolien
1
Colovic, Ana
1
De Gregorio, Federico
1
Delattre, Eric
1
Eelen, Jiska
1
Ewing, Michael
1
Fuentes-Garcia, Alejandra
1
Gistri, Giacomo
1
Gupta, Swati
1
Hang, Haiming
1
Hudders, Liselot
1
Jung, Jong-hyuok
1
Knoll, Johannes
1
Kumar, Pradeep
1
Lee, Joonghwa
1
Mackay, Thomas
1
Marquart, Franziska
1
Mayrhofer, Mira
1
Mohr, Gina S.
1
Neijens, Peter C.
1
Newton, Fiona
1
Park, Sun-Young
1
Pauw, Pieter de
1
Pillai, Deepa
1
Rasolofoarison, Dina
1
Reijmersdal, Eva A. van
1
Russell, Cristel Antonia
1
Sabour, Nadia I.
1
Salmon, Charles T.
1
Sauer, Paul L.
1
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International journal of advertising : the quarterly review of marketing communications
International journal of management & transformation : ... annual edition
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
9
Journal of business research : JBR
9
Journal of advertising : official publication of the American Academy of Advertising
7
European journal of marketing : EJM
4
Journal of consumer behaviour : an international research review
4
Journal of marketing communications
4
Journal of promotion management : innovations in planning and applied research
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Journal of current issues and research in advertising
3
Psychology & marketing
3
Business horizons
2
International journal of internet marketing and advertising : IJIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of media business studies
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Australasian marketing journal
1
Cogent business & management
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Enhancing knowledge development in marketing ; Vol. 21
1
Health marketing quarterly
1
International journal of arts management
1
International journal of emerging markets
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Asia Business Studies
1
Journal of Indian business research
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
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ECONIS (ZBW)
20
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1
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
5
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
6
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
7
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
8
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
9
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
10
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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