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subject:"Konsumentenverhalten"
~isPartOf:"The journal of brand management : an international journal"
~subject:"1860-1914"
~subject:"Competition in sports leagues"
~subject:"Einnahmen"
~subject:"Fußball"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Sportorganisation"
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Konsumentenverhalten
1860-1914
Competition in sports leagues
Einnahmen
Fußball
Sport organization
6
Sportorganisation
6
Consumer behaviour
5
Football
5
Sportmarketing
5
Sports marketing
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Professional sports
3
Profisport
3
Arbeitsgruppe
2
Beziehungsmarketing
2
Brand loyalty
2
Markentreue
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Team
2
Adaptation
1
Advertising effects
1
Brand
1
Brand engagement
1
Brand experience
1
Brand personality
1
Congruity theory
1
Emerging economies
1
Emerging markets
1
Emotion
1
Emotional attachment
1
Extra-role
1
Fan-brand personality congruence
1
Integration-responsiveness
1
Licence
1
Lizenz
1
Markenartikel
1
Moderating effect
1
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Undetermined
4
Type of publication
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Article
6
Type of publication (narrower categories)
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Article in journal
Konferenzbeitrag
Aufsatz in Zeitschrift
6
Language
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English
6
Author
All
Apostolopoulou, Artemisia
1
Burmann, Christoph
1
Cheikhrouhou, Soumaya
1
Donavan, D. Todd
1
Holtbrügge, Dirk
1
Janda, Swinder
1
Ladhari, Riadh
1
Maderer, Daniel
1
Malhotra, Ritu
1
Moharana, Tapas Ranjan
1
Morales Alvarez, Miguel
1
Papadimitriou, Dimitra
1
Piehler, Rico
1
Pradhan, Debasis
1
Schade, Michael
1
Suh, Jaebeom
1
Zaaboub, Emna
1
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Published in...
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The journal of brand management : an international journal
European Sport management quarterly : ESMQ
65
Journal of sport management : the official journal of the North American Society of Sport Management
49
Sport management review
44
Journal of sports economics
41
International journal of sports marketing & sponsorship
36
International journal of sport management and marketing : IJSMM
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
International journal of sport finance
26
Sport, Business and Management : an international journal ; SBM
14
European journal of operational research : EJOR
7
Journal of business research : JBR
7
Applied economics
6
Applied economics letters
5
International Journal of Financial Studies : open access journal
5
Journal of strategic marketing
5
Accounting, auditing & accountability journal
4
Corporate governance and research & development studies : CGR&DS
4
Journal for global business advancement : JGBA
4
Services marketing quarterly
4
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
3
European journal of international management : EJIM
3
International journal of the economics of business
3
Journal of behavioral and experimental economics
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of risk and financial management : JRFM
3
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
3
Nonprofit and voluntary sector quarterly
3
Review of industrial organization : RIO
3
Scottish journal of political economy : the journal of the Scottish Economic Society
3
Asia Pacific journal of marketing and logistics
2
Corporate governance : the international journal for effective board performance
2
Corporate ownership & control : international scientific journal
2
Corporate reputation review
2
Corporate reputation review : an international journal
2
De economist : quarterly review of the Royal Netherlands Economic Association
2
Eastern economic journal : EEJ
2
Economic research
2
Global business & economics review
2
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ECONIS (ZBW)
6
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1
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6
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6
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date (oldest first)
1
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
2
When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
3
International activities of football clubs, fan attitudes, and brand loyalty
Maderer, Daniel
;
Holtbrügge, Dirk
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 410-425
Persistent link: https://www.econbiz.de/10012060145
Saved in:
4
Examining the meanings and consumption of sport licensed products through team identification
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 536-548
Persistent link: https://www.econbiz.de/10011962809
Saved in:
5
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
Saved in:
6
Environmental influences in corporate brand identification and outcomes
Donavan, D. Todd
;
Janda, Swinder
;
Suh, Jaebeom
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003458922
Saved in:
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