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subject:"Konsumentenverhalten"
~person:"Behnam, Mohsen"
~person:"Zhang, James J."
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
Sport organization
10
Sportorganisation
10
Consumer behaviour
7
Professional sports
6
Profisport
6
Sportmarketing
5
Sports marketing
5
Beziehungsmarketing
4
Football
3
Fußball
3
Nonprofit organization
3
Nonprofit-Organisation
3
Brand management
2
Customer integration
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Deutschland
2
Dienstleistungsqualität
2
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Internet marketing
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Online-Marketing
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Service quality
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Social Web
2
Social web
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Sport
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Sports
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non-profit sports clubs
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Arbeitsgruppe
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Asia
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Asian sports
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Asien
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English
8
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Behnam, Mohsen
Zhang, James J.
Heere, Bob
8
Kunkel, Thilo
8
Delia, Elizabeth B.
7
Katz, Matthew
7
McDonald, Heath
7
Uhrich, Sebastian
7
Wann, Daniel L.
7
Biscaia, Rui
6
Doyle, Jason P.
6
Funk, Daniel C.
6
Shuv-Ami, Avichai
6
Kim, Yu Kyoum
5
Ko, Yong Jae
5
Lock, Daniel
5
Sveinson, Katherine
5
Ahn, Taesoo
4
Anagnostopoulos, Christos
4
Baker, Thomas A., III.
4
Drayer, Joris
4
Havard, Cody T.
4
Hoeber, Larena
4
Jang, Wonseok
4
Theodorakis, Nicholas D.
4
Vrontis, Demetris
4
Yoshida, Masayuki
4
Asada, Akira
3
Behrens, Anton
3
Byon, Kevin K.
3
Cayolla, Ricardo
3
Chang, Yonghwan
3
Delshab, Vahid
3
Filo, Kevin
3
Inoue, Yuhei
3
James, Jeffrey D.
3
Kim, Sungkyung
3
Kwak, Dae Hee
3
Lee, Jin Kyun
3
Manoli, Argyro Elisavet
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European Sport management quarterly : ESMQ
3
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Marketing analysis in sport business : global perspectives
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
The influence of perceived relationship quality on donor behavior in the context of charitable nonprofit organizations established by professional sport entities
Kim, Minhong
;
Yoon, Youngmin
;
Zhang, James J.
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 119-146
Persistent link: https://www.econbiz.de/10014567153
Saved in:
2
The impact of perceived corporate social responsibility on value-in-use through customer engagement in non-profit sports clubs : the moderating role of co-production
Behnam, Mohsen
;
Anagnostopoulos, Christos
;
Byers, Terri
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 789-810
Persistent link: https://www.econbiz.de/10014283330
Saved in:
3
The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen
;
Dickson, Geoff
;
Delshab, Vahid
;
Gerke, Anna
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 606-622
Persistent link: https://www.econbiz.de/10014381117
Saved in:
4
Perceived service innovation in non-profit sports clubs : the antecedents and consequence
Behnam, Mohsen
;
Delshab, Vahid
;
Luu Trong Tuan
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10013271118
Saved in:
5
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
6
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
7
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
8
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
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