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subject:"Konsumentenverhalten"
~person:"Biscaia, Rui"
~source:"econis"
~subject:"Profisport"
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Konsumentenverhalten
Profisport
Sport organization
7
Sportmarketing
7
Sportorganisation
7
Sports marketing
7
Professional sports
6
Consumer behaviour
5
Football
5
Fußball
5
Arbeitsgruppe
3
Sport
3
Sports
3
Team
3
Beziehungsmarketing
2
Brand management
2
Markenführung
2
Relationship marketing
2
Social Web
2
Social web
2
Sponsoring
2
Sponsorship
2
Bibliometrics
1
Bibliometrie
1
Brand equity
1
Brand image
1
COVID-19
1
Club theory
1
Clubtheorie
1
Coronavirus
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Facebook
1
Fan club membership
1
Fans
1
Internet marketing
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Lock-down
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Lockdown
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Markenimage
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Neural networks
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Biscaia, Rui
Lang, Markus
28
Dietl, Helmut
18
Humphreys, Brad R.
14
Franck, Egon
13
Anagnostopoulos, Christos
12
Breuer, Christoph
12
Grossmann, Martin
11
Heere, Bob
10
Rathke, Alexander
10
Wicker, Pamela
10
Depken, Craig A.
9
Dietl, Helmut M.
9
Madden, Paul
9
Simmons, Robert
9
Szymanski, Stefan
9
Budzinski, Oliver
8
Drayer, Joris
8
Katz, Matthew
8
Kunkel, Thilo
8
Lock, Daniel
8
McDonald, Heath
8
Andreff, Wladimir
7
Delia, Elizabeth B.
7
Duschl, Tobias
7
Inoue, Yuhei
7
Kent, Aubrey
7
Kim, Yu Kyoum
7
Ko, Yong Jae
7
Shuv-Ami, Avichai
7
Uhrich, Sebastian
7
Vrontis, Demetris
7
Wann, Daniel L.
7
Winand, Mathieu
7
Doyle, Jason P.
6
Fort, Rodney
6
Franck, Egon P.
6
Funk, Daniel C.
6
Groothuis, Peter Andrew
6
Hasler, Peter Thilo
6
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European Sport management quarterly : ESMQ
3
International journal of sports marketing & sponsorship
1
Journal of consumer behaviour
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
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ECONIS (ZBW)
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1
The neural bases of sport fan reactions to teams : evidence from a neuroimaging study
Cayolla, Ricardo
;
Biscaia, Rui
;
Baumeister, Roy F.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 842-854
Persistent link: https://www.econbiz.de/10014507474
Saved in:
2
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
3
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
4
A bright spot for a small league : social media performance in a football league without a COVID-19 lockdown
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
3
,
pp. 421-442
Persistent link: https://www.econbiz.de/10012549512
Saved in:
5
Conceptualising and measuring fan identity using stakeholder theory
Biscaia, Rui
;
Hedlund, David P.
;
Dickson, Geoff
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 459-481
Persistent link: https://www.econbiz.de/10011915271
Saved in:
6
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
7
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
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