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subject:"Kundenbindung"
~subject:"Vertrauen"
~subject:"brand loyalty"
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Search: subject_exact:"Markenloyalität"
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Kundenbindung
Vertrauen
brand loyalty
Brand loyalty
817
Markentreue
817
Konsumentenverhalten
582
Consumer behaviour
581
Brand management
551
Markenführung
551
Beziehungsmarketing
526
Relationship marketing
525
Brand image
407
Markenimage
407
Markenartikel
399
Brand
398
Customer satisfaction
149
Kundenzufriedenheit
149
Social Web
147
Social web
147
Internet marketing
118
Online-Marketing
118
Confidence
85
Emotion
61
Customer retention
52
Customer integration
42
Kundenintegration
42
Personality psychology
38
Persönlichkeitspsychologie
38
USA
33
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31
Dienstleistungsqualität
30
Service quality
30
Viral marketing
30
Virales Marketing
30
brand trust
30
Deutschland
29
Hotel industry
28
Hotellerie
28
Marketing management
28
Structural equation model
28
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English
257
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4
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Sohail, M. Sadiq
4
King, Ceridwyn
3
So, Kevin Kam Fung
3
Sparks, Beverley
3
Abratt, Russell
2
Al-Hawary, Sulieman Ibraheem Shelash
2
Athanasopoulou, Pinelopi
2
Augusto, Mário Gomes
2
Bowen, Gordon
2
Coelho, Pedro Simões
2
Confente, Ilenia
2
Ekinci, Yuksel
2
Giovanis, Apostolos N.
2
Han, Heesup
2
Huang, Chao-Chin
2
Ibrahim, Blend
2
Joseph, Joshy
2
Kang, Juhee
2
Kataria, Sonia
2
Kim, Jinkyung Jenny
2
Kohli, Harpuneet Singh
2
Kumar, Vikas
2
Mazodier, Marc
2
Merunka, Dwight
2
Nandy, Subarna
2
Nuseir, Mohammed T.
2
Ozuem, Wilson
2
Pedeliento, Giuseppe
2
Pätzmann, Jens
2
Quaye, Emmanuel Silva
2
Rather, Raouf Ahmad
2
Rita, Paulo
2
Santos, Zélia Raposo
2
Simon, Carina
2
Sondhi, Neena
2
Veloutsou, Cleopatra
2
Wang, Cheng Lu
2
Wang, Ying
2
Williams, Antonio S.
2
Yadav, Renu
2
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IGI Global
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Springer Fachmedien Wiesbaden
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The journal of brand management : an international journal
7
International journal of internet marketing and advertising : IJIMA
6
Journal of retailing and consumer services
6
The journal of product & brand management
6
Cogent business & management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of hospitality management
4
Journal of marketing communications
4
Journal of promotion management : innovations in planning and applied research
4
Journal of strategic marketing
4
Psychology & marketing
4
Exploring the rise of fandom in contemporary consumer culture
3
Global business review
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of business research : JBR
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
Pakistan journal of commerce and social sciences
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific journal of marketing and logistics
2
Computer-mediated marketing strategies : social media and online brand communities
2
Future Business Journal
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Innovating for trust
2
International journal of Indian culture and business management : IJICBM
2
International journal of business excellence
2
International journal of business innovation and research : IJBIR
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research
2
International journal of sport management and marketing : IJSMM
2
Journal of economics & management
2
Journal of global fashion marketing : JGfM
2
Journal of marketing analytics : JMA
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ECONIS (ZBW)
261
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71
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
Saved in:
72
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
73
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
74
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
75
Impact of corporate social responsibility on brand loyalty in Nepalese insurance companies
Pyakurel, Rashmina
- In:
Nepalese journal of economics : a publication of …
6
(
2022
)
3
,
pp. 96-108
Persistent link: https://www.econbiz.de/10013449215
Saved in:
76
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
77
Antecedents of brand loyalty in South African retail banking
Taoana, Mokgadi Cleopatra
;
Quaye, Emmanuel Silva
; …
- In:
Journal of financial services marketing
27
(
2022
)
2
,
pp. 65-80
Persistent link: https://www.econbiz.de/10013270395
Saved in:
78
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
79
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
80
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
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