//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenartikel"
~isPartOf:"Journal of marketing research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeeffizienz"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Internet marketing
Advertising effects
85
Werbewirkung
85
Consumer behaviour
56
Konsumentenverhalten
56
Advertising
39
Werbung
39
Online-Marketing
23
Brand image
16
Markenimage
16
Brand management
13
Markenführung
13
Perception
8
Wahrnehmung
8
Brand
7
Cognition
7
Emotion
7
Kognition
7
Celebrity endorsement
6
Celebrity-Werbung
6
Target group
6
Zielgruppe
6
advertising
6
Digital media
4
Digitale Medien
4
Experiment
4
Fernsehwerbung
4
Marketing management
4
Marketingmanagement
4
Psychology of advertising
4
Television advertising
4
USA
4
United States
4
Werbepsychologie
4
online advertising
4
Auction theory
3
Auktionstheorie
3
Communication
3
Creativity
3
more ...
less ...
Online availability
All
Undetermined
24
Free
3
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Language
All
English
Author
All
Danaher, Peter J.
2
Abou Nabout, Nadia
1
Ada, Sıla
1
Aribarg, Anocha
1
Aurier, Philippe
1
Basuroy, Suman
1
Baxter, Stacey M.
1
Boeuf, Benjamin
1
Broz-Giroux, Anne
1
Bruno, Hernan A.
1
Chae, Inyoung
1
Chen, Jialie
1
Cohen, Justin
1
Danaher, Tracey S.
1
Darley, William K.
1
Dens, Nathalie
1
Despotakis, Stylianos
1
Dimoka, Angelika
1
Doorn, Jenny van
1
Faulkner, Margaret
1
Feinberg, Fred M.
1
Feit, Elea McDonnell
1
Gretz, Richard T.
1
Guitart, Ivan A.
1
Hoban, Paul R.
1
Hoekstra, Janita Cornelia
1
Ilicic, Jasmina
1
Ivaldi, Marc
1
Jiang, Li
1
Johnen, Marius
1
Kalyanam, Kirthi
1
Klink, Richard R.
1
Krishnamurthi, Lakshman
1
Kulczynski, Alicia
1
Lambert-Pandraud, Raphaëlle
1
Lambrecht, Anja
1
Laurent, Gilles
1
Lim, Jeen-su
1
Loiza-Maya, Ruben
1
Lowrey, Tina M.
1
more ...
less ...
Published in...
All
Journal of marketing research
Marketing letters : a journal of research in marketing
International journal of advertising : the review of marketing communications
87
Journal of business research : JBR
71
Journal of marketing communications
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of advertising research
63
International journal of internet marketing and advertising : IJIMA
52
International journal of advertising : the quarterly review of marketing communications
48
Journal of promotion management : innovations in planning and applied research
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of promotion management : JPM
33
Journal of retailing and consumer services
33
The journal of product & brand management
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Psychology & marketing
27
Journal of marketing research : JMR
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of advertising : official publication of the American Academy of Advertising
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
The journal of brand management : an international journal
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Journal of current issues and research in advertising
14
Journal of the Academy of Marketing Science
14
European journal of marketing : EJM
13
Quantitative marketing and economics : QME
13
Electronic commerce research
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of marketing
12
Marketing intelligence & planning
12
The journal of consumer marketing
12
Asia Pacific journal of marketing and logistics
11
Journal of internet commerce
11
Cogent business & management
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
Journal of retailing
10
Electronic commerce research and applications
9
Journal of current issues and research in advertising : JCIRA
9
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
2
How does the adoption of ad blockers affect news consumption?
Yan, Shunyao
;
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10013389277
Saved in:
3
Context information can increase revenue in online display advertising auctions : evidence from a policy change
Ada, Sıla
;
Abou Nabout, Nadia
;
Feit, Elea McDonnell
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1040-1058
Persistent link: https://www.econbiz.de/10013389283
Saved in:
4
The early impact of GDPR compliance on display advertising : the case of an ad publisher
Wang, Pengyuan
;
Jiang, Li
;
Yang, Jian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 70-91
Persistent link: https://www.econbiz.de/10014584169
Saved in:
5
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
6
Optimal microtargeting of advertising
Danaher, Peter J.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014294950
Saved in:
7
Variety effects in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 718-738
Persistent link: https://www.econbiz.de/10013389198
Saved in:
8
High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
Saved in:
9
Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod
;
Dimoka, Angelika
;
Vo, Khoi
;
Pavlou, …
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
Saved in:
10
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->