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subject:"Markenführung"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Internet advertising"
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Markenführung
Internet marketing
226
Online-Marketing
226
Consumer behaviour
176
Konsumentenverhalten
176
Social Web
119
Social web
119
Online retailing
79
Online-Handel
79
Beziehungsmarketing
65
Relationship marketing
65
Brand management
57
Viral marketing
53
Virales Marketing
53
E-commerce
49
Electronic Commerce
49
Social media
40
Brand image
33
Markenimage
33
Advertising effects
31
Werbewirkung
31
Einzelhandel
28
Retail trade
28
Customer satisfaction
27
Kundenzufriedenheit
27
Website
26
Advertising
24
Fashion
22
Mode
22
Werbung
22
Customer integration
21
Kundenintegration
21
Confidence
19
Vertrauen
19
Brand
17
Markenartikel
16
Luxury goods
14
Luxusgüter
14
Digitalisierung
12
Digitization
12
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49
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Article
57
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Article in journal
57
Aufsatz in Zeitschrift
57
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English
57
Author
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Cheung, Man Lai
2
Islam, Tahir
2
Khan, Imran
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Adam, Nawal Abdalla
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alzate, Miriam
1
Andreu Domingo, David
1
Arce-Urriza, Marta
1
Attar, Razaz Waheeb
1
Azam, Muhammad
1
Baabdullah, Abdullah Mohammed
1
Barakat, Karine Aoun
1
Bento, Marisa
1
Berlanga Silvente, Vanesa
1
Brown, Natalie
1
Carlson, Jamie
1
Cebollada, Javier
1
Chen, Fei-Lung
1
Cheong, Yunjae
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Sze Man
1
Chung, Christina
1
Chung, Kim-choy
1
Cohen, Justin
1
Cuevas, Leslie M.
1
Dabbous, Amal
1
Danbury, Annie
1
Del Olmo Arriaga, Josep Lluis
1
Desai, Bhavini
1
Elsamadicy, Ahmed Mousa
1
Eugene Cheng-xi Aw
1
Fatma, Mobin
1
Faulkner, Margaret
1
Fujita, Momoko
1
Gaber, Hazem Rasheed
1
Geissinger, Andrea
1
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Published in...
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Journal of fashion marketing and management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of business research : JBR
81
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
Business horizons
15
Cogent business & management
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
SpringerLink / Bücher
13
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of advertising research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
Journal of international consumer marketing
7
Journal of marketing analytics : JMA
7
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ECONIS (ZBW)
57
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
3
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
4
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
5
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
6
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
7
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
8
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
9
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
10
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
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