//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenführung"
~person:"Michaelidou, Nina"
~subject:"Consumer behaviour"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
Social Web
Internet marketing
12
Online-Marketing
12
Konsumentenverhalten
7
Social web
7
Brand management
4
Advertising effects
3
Brand image
3
Markenimage
3
Mobile Anwendung
3
Mobile application
3
Viral marketing
3
Virales Marketing
3
Werbewirkung
3
B-to-B-Marketing
2
Beziehungsmarketing
2
Brand
2
Business-to-business marketing
2
Comparison
2
Großbritannien
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Mobile applications
2
Mobile communications
2
Mobilkommunikation
2
Online retailing
2
Online-Handel
2
Relationship marketing
2
United Kingdom
2
Vergleich
2
Advertising
1
Advertising avoidance
1
Affective states
1
Alcohol consumption
1
Alkoholkonsum
1
Apps
1
Business ethics
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Michaelidou, Nina
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
18
Kreutzer, Ralf T.
17
Rita, Paulo
15
Filieri, Raffaele
14
Ghose, Anindya
14
Loureiro, Sandra Maria Correia
14
Harrigan, Paul
13
Ko, Eunju
13
Ozuem, Wilson
13
Stephen, Andrew T.
13
Bigné Alcañiz, J. Enrique
12
Hollebeek, Linda D.
12
Karjaluoto, Heikki
12
Pauwels, Koen
12
Tucker, Catherine
12
Ahuja, Vandana
11
Hajli, Nick
11
Martínez-López, Francisco J.
11
Sabatini, Fabio
11
Schweidel, David A.
11
Skiera, Bernd
11
Smith, Katherine Taken
11
Tan, Yong
11
Choi, Yung Kyun
10
Grewal, Dhruv
10
Hudders, Liselot
10
Kannan, P. K.
10
Okumus, Fevzi
10
Quach, Sara
10
Seo, Yuri
10
Urban, Glen L.
10
Whinston, Andrew B.
10
Wirtz, Bernd W.
10
Akram, Umair
9
Bilgihan, Anil
9
Dens, Nathalie
9
Fogel, Joshua
9
Hauser, John R.
9
Hoffman, Donna L.
9
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing management : MM
2
International marketing review
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of the Academy of Marketing Science
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
3
Consumers' ethical perceptions of social media analytics practices : risks, benefits and potential outcomes
Michaelidou, Nina
;
Micevski, Milena
- In:
Journal of business research : JBR
104
(
2019
),
pp. 576-586
Persistent link: https://www.econbiz.de/10012105197
Saved in:
4
Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
Saved in:
5
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
6
Social media advertising : factors influencing consumer ad avoidance
Ferreira, Carlos
;
Michaelidou, Nina
;
Moraes, Caroline
; …
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011745843
Saved in:
7
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
8
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
9
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->