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subject:"Markenimage"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Hirnforschung"
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Markenimage
Werbewirkung
Neuroscience
328
Neurowissenschaften
328
Consumer behaviour
119
Konsumentenverhalten
119
Cognition
78
Kognition
78
Neuromarketing
67
Neuroeconomics
50
Neuroökonomie
50
neuroscience
47
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42
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32
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32
Advertising effects
30
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24
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24
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24
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24
consumer neuroscience
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19
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Aufsatz in Zeitschrift
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Smidts, Ale
3
Casado-Aranda, Luis-Alberto
2
De Angelis, Matteo
2
Hubert, Marco
2
Kennedy, Rachel
2
Kenning, Peter
2
Pozharliev, Rumen
2
Rossi, Dario
2
Seixas, Daniela
2
Sánchez-Fernández, Juan
2
Al-Kwifi, Sam O.
1
Al-Shihabi, Sameh
1
Alcauter, Sarael
1
Alvarez-Altamirano, Katerina
1
Alves, Alessandro Martins
1
Amarantini, David
1
Bakalash, Tomer
1
Barrios, Fernando
1
Bechara, Antoine
1
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1
Biercewicz, Konrad
1
Bigné Alcañiz, J. Enrique
1
Boksem, Maarten
1
Boksem, Maarten A. S.
1
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1
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1
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1
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1
Coleman, Joshua T.
1
Cordova-Buiza, Franklin
1
Couwenberg, Linda E.
1
Culqui-Salazar, Raul Enrique
1
D'Ambrogio, Simone
1
Deitz, George D.
1
Dietvorst, Roeland C.
1
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Journal of advertising research
7
Psychology & marketing
5
The journal of product & brand management
4
Journal of marketing research : JMR
3
European journal of marketing
2
European research studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
The journal of brand management : an international journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of business innovation and research : IJBIR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
Journal of neuroscience, psychology, and economics
1
Journal of retailing and consumer services
1
Journal of social marketing : JSOCM
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
42
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11
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
12
Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
Saved in:
13
Forecasting advertisement effectiveness : neuroscience and data envelopment analysis
Hamelin, Nicolas
;
Al-Shihabi, Sameh
;
Quach, Sara
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10013435331
Saved in:
14
It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
15
The cognitive neuroscience methods in the analysis of the impact of advertisements in shaping people's health habits
Piwowarski, Mateusz
;
Singh, Uma Shankar
;
Nermend, Kesra
- In:
European research studies
22
(
2019
)
4
,
pp. 457-471
Persistent link: https://www.econbiz.de/10012286172
Saved in:
16
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Saved in:
17
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
18
Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie
;
Gunter, Benjamin C.
;
Lieberman, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
Saved in:
19
Modeling the implicit brand : capturing the hidden drivers
Vriens, Marco
;
Alves, Alessandro Martins
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011801137
Saved in:
20
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
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