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subject:"Market research"
~isPartOf:"Handbuch der Marktforschung"
~isPartOf:"Journal of business research : JBR"
~subject:"Experiment"
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Market research
Experiment
Consumer behaviour
1,983
Konsumentenverhalten
1,983
Brand management
410
Markenführung
410
Brand image
365
Markenimage
365
Beziehungsmarketing
358
Relationship marketing
358
Brand
234
Markenartikel
229
Social Web
215
Social web
215
Internet marketing
191
Online-Marketing
191
Online retailing
168
Online-Handel
168
Emotion
160
Customer satisfaction
151
Kundenzufriedenheit
151
Luxury goods
142
Luxusgüter
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Advertising effects
140
Werbewirkung
140
Viral marketing
126
Virales Marketing
126
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97
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72
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Oppewal, Harmen
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Ishaq, Muhammad Ishtiaq
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2
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1
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Handbuch der Marktforschung
Journal of business research : JBR
Journal of marketing research : JMR
98
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Journal of economic behavior & organization : JEBO
65
Journal of retailing and consumer services
61
Psychology & marketing
56
Journal of behavioral and experimental economics
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
49
Journal of economic psychology : research in economic psychology and behavioral economics
44
Journal of behavioral decision making
43
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Food policy : economics planning and politics of food and agriculture
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Marketing letters : a journal of research in marketing
35
NBER working paper series
31
International journal of hospitality management
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
29
Qualitative market research : an international journal
29
Discussion paper
27
CESifo working papers
26
Information systems research : ISR
26
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
International journal of consumer studies
25
Discussion paper series / IZA
24
Journal of marketing management : MM
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Experimental economics : a journal of the Economic Science Association
22
International journal of electronic commerce : IJEC
22
Tourism management : research, policies, practice
21
International journal of market research : JMRS ; the journal of the Market Research Society
20
NBER Working Paper
19
Working paper / National Bureau of Economic Research, Inc.
19
European journal of marketing : EJM
18
International journal of wine business research : IJWBR
18
Journal of retailing
18
Journal of the Academy of Marketing Science
18
SpringerLink / Bücher
18
American journal of agricultural economics
17
Gabler Edition Wissenschaft
17
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ECONIS (ZBW)
117
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117
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1
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
2
Virtual reality-based product displays to inspire consumers' purchase intentions : an experimental study
Raza, Ali
;
Wasim, Manahil
;
Ishaq, Muhammad Ishtiaq
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549586
Saved in:
3
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
4
How do likes influence revenue? : a randomized controlled field experiment
Grahl, Jörn
;
Hinz, Oliver
;
Rothlauf, Franz
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383037
Saved in:
5
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
6
Deliberation does not make the attraction effect disappear : the role of induced cognitive reflection
Padamwar, Pravesh Kumar
;
Kalakbandi, Vinay Kumar
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468770
Saved in:
7
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
8
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
9
Footwear consumer behavior : the influence of stimuli on emotions and decision making
Juárez-Varón, David
;
Mengual-Recuerda, Ana
;
Capatina, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304052
Saved in:
10
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
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