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subject:"Marketingmanagement"
~isPartOf:"International marketing ; Vol. 2"
~isPartOf:"Journal of marketing management : MM"
~subject:"World"
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International marketing ; Vol. 2
Journal of marketing management : MM
International marketing review
41
Journal of business research : JBR
36
Journal of international marketing
34
Journal of global marketing
27
International business review : the official journal of the European International Business Academy
14
SpringerLink / Bücher
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Europäische Hochschulschriften / 5
11
Industrial marketing management : the international journal for industrial and high-tech firms
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9
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7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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6
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6
Handbook of research in international marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing ; Vol. 1
6
Springer eBook Collection
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The journal of brand management : an international journal
6
The journal of business & industrial marketing
6
Best practices in international marketing
5
Gabler Edition Wissenschaft
5
The SAGE handbook of international marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
International journal of export marketing
4
Journal of euromarketing
4
Journal of international consumer marketing
4
Journal of international food & agribusiness marketing : JIFAM
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Journal of international trade & commerce
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Marketing theory
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McGraw-Hill/Irwin series in marketing
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New world marketing
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Proceedings series / American Marketing Association
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
3
Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
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1
Polyethnic market orientation and performance : a fast-moving consumer goods perspective
Poulis, Konstantinos
;
Poulis, Efthimios
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 609-628
Persistent link: https://www.econbiz.de/10009558873
Saved in:
2
Relevant or redundant : elite consumers' perception of foreign-made products in an emerging market
Khan, Hina
;
Bamber, David
;
Quazi, Ali
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1190-1216
Persistent link: https://www.econbiz.de/10009615191
Saved in:
3
Global contribution to marketing management : editorial
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
Saved in:
4
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms
Sousa, Carlos M. P.
;
Lengler, Jorge
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 591-610
Persistent link: https://www.econbiz.de/10003874178
Saved in:
5
Global market segmentation : methodologies and challenges
Walters, Peter G.
-
2008
Persistent link: https://www.econbiz.de/10003655879
Saved in:
6
International services marketing : review of research, 1980 - 1998
Knight, Gary A.
-
2008
Persistent link: https://www.econbiz.de/10003655892
Saved in:
7
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
Saved in:
8
Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun
;
Wills, James R.
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655932
Saved in:
9
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
10
Pricing for global markets
Cavusgil, S. Tamer
-
2008
Persistent link: https://www.econbiz.de/10003656333
Saved in:
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