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subject:"Marktforschung"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Aufsatzsammlung"
~subject:"Betriebliche Wertschöpfung"
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Marktforschung
Aufsatzsammlung
Betriebliche Wertschöpfung
Marketing
89
Marketing management
33
Marketingmanagement
33
Lieferantenmanagement
30
Supplier relationship management
30
B-to-B-Marketing
27
Business-to-business marketing
27
industrial marketing
22
business marketing
19
USA
15
United States
15
Beziehungsmarketing
13
Relationship marketing
13
Betriebswirtschaftsstudium
9
Consumer behaviour
9
Graduate business education
9
Konsumentenverhalten
9
Market research
8
Firm performance
6
Marketing theory
6
Marketingtheorie
6
Unternehmenserfolg
6
Bibliometrics
5
Bibliometrie
5
Graduate economics education
5
Innovation
5
Marketing strategy
5
Occupational qualification
5
Qualifikation
5
Selling
5
Verkauf
5
Wirtschaftsstudium
5
Brand management
4
Business ethics
4
Curriculum
4
E-commerce
4
Ethics
4
Lehrplan
4
Markenführung
4
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7
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Article
11
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Article in journal
11
Aufsatz in Zeitschrift
11
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English
11
Author
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Helm, Roland
2
Krinner, Stephanie
2
Tzempelikos, Nektarios
2
Aravopoulou, Eleni
1
Ardley, Barry
1
Birn, Robin
1
Bu, Yi
1
Endres, Herbert
1
Kooli, Kaouther
1
Korotkov, Nikolay
1
Kosack, Emmanuel
1
Lee, Heesang
1
Murtiasih, Sri
1
Occhiocupo, Nicoletta
1
Park, Changhyun
1
Parkinson, Joy
1
Ratten, Vanessa
1
Schmalfuß, Martin
1
Simkin, Lyndon
1
Siringoringo, Hotniar
1
Skjølsvik, Tale
1
Stone, Merlin
1
Sucherly, Sucherly
1
Taylor, Nick
1
Thaichon, Park
1
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Journal of business-to-business marketing
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
13
SpringerLink / Bücher
12
Europäische Hochschulschriften / 5
9
Journal of business research : JBR
9
Journal of marketing research : JMR
8
Gabler Edition Wissenschaft
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of forecasting
6
International journal of market research
6
Journal of marketing management : MM
6
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
6
Springer eBook Collection
6
International series in quantitative marketing
5
Journal of marketing
5
Advances in business marketing and purchasing
4
JETRO books on-demand
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Marketing theory
4
Organisation und praktische Anwendung
4
Review of marketing research
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung / Sonderheft
4
Schriften zur Unternehmensführung
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Betriebswirtschaftliche Schriften
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
European journal of marketing : EJM
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of technology marketing : IJTMkt
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of historical research in marketing
3
Know-how to use
3
Kompetenz für Marketing-Innovationen
3
Marketingstudien
3
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
3
Distribution of marketing research material to universities : the case of Archive of Market and Social Research (AMSR)
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012259329
Saved in:
4
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
5
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
6
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
7
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
8
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
9
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
10
Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay
;
Occhiocupo, Nicoletta
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
Saved in:
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