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subject:"Neuromarketing"
~person:"Casado-Aranda, Luis-Alberto"
~person:"Plassmann, Hilke"
~person:"Verbeke, Willem J. M. I."
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Neurobiologie"
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Neuromarketing
Konsumentenverhalten
Neuroscience
21
Neurowissenschaften
21
Consumer behaviour
16
Neuroeconomics
6
Neuroökonomie
6
neuroscience
5
Advertising effects
3
Consumer neuroscience
3
Werbewirkung
3
consumer neuroscience
3
Advertising
2
Beziehungsmarketing
2
Cognition
2
Emotion
2
Kognition
2
Psychologie
2
Psychology
2
Relationship marketing
2
Salespeople
2
Verkaufspersonal
2
Werbung
2
fMRI
2
Ad appeals
1
Affective Pain-processing Pathways
1
Arbeitspsychologie
1
Attributions and Inference Making
1
Banner ads
1
Behavioral economics
1
Beliefs and Lay Theories
1
Bibliometrics
1
Bibliometrie
1
Body weight
1
Brand
1
Brand management
1
Communication
1
Consumer Neuroscience
1
Consumer ethnocentrism
1
Consumer impulsiveness
1
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Undetermined
7
Free
5
Type of publication
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Article
13
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
12
Aufsatz in Zeitschrift
12
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatz im Buch
1
Book section
1
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Language
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English
15
German
1
Author
All
Casado-Aranda, Luis-Alberto
Plassmann, Hilke
Verbeke, Willem J. M. I.
Kenning, Peter
11
Hubert, Anita Mirja
10
Gutjahr, Gert
6
Hubert, Marco
5
Karmarkar, Uma R.
5
Smidts, Ale
5
Sánchez-Fernández, Juan
5
Preilowski, Bruno
4
Scheier, Christian
4
Ahlert, Dieter
3
Bagozzi, Richard P.
3
Boksem, Maarten A. S.
3
Cerf, Moran
3
Häusel, Hans-Georg
3
Lee, Nick
3
Linzmajer, Marc
3
Pozharliev, Rumen
3
Reimann, Martin
3
Venkatraman, Vinod
3
Zaichkowsky, Judith Lynne
3
Zhang, Jing
3
Agarwal, Sharad
2
Bechara, Antoine
2
Bielefeld, Klaus W.
2
Bonga, Wellington Garikai
2
Borawska, Anna
2
Boshoff, Christo
2
Burmann, Christoph
2
Chan, Hang-Yee
2
Clithero, John A.
2
De Angelis, Matteo
2
Dietvorst, Roeland C.
2
Dutta, Tanusree
2
Garcia-Garcia, Manuel
2
Giraldi, Janaina de Moura Engracia
2
Guerreiro, João Pedro Silva Martins
2
Hsu, Ming
2
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Published in...
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Faculty & research / Insead : working paper series
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of retailing and consumer services
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Organizational research methods : ORM
1
Psychology & marketing
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
16
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1
Reconsidering the path for neural and physiological methods in consumer psychology
Clithero, John A.
;
Karmarkar, Uma R.
;
Nave, Gideon
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10014470796
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W.
;
Reimann, Martin
;
Knutson, Brian
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 214-221
Persistent link: https://www.econbiz.de/10014470799
Saved in:
4
It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
5
How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
Saved in:
6
Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
-
2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
Saved in:
7
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
-
Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
Saved in:
8
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
Persistent link: https://www.econbiz.de/10010490142
Saved in:
9
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
Saved in:
10
Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
1
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