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subject:"Online-Handel"
~subject:"Retail trade"
~type_genre:"Book section"
~type_genre:"Case study"
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Handbuch Multi-Channel-Marketing
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Electronic retailing
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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Exploring omnichannel retailing : common expectations and diverse realities
2
Handbook of quantitative supply chain analysis : modeling in the e-business era
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
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Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
2
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
2
Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
2
A Research Agenda for Service Marketing
1
Advanced e-business research : international trends & issues
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advancing insights on brand management
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Annals of operations research ; volume 244, number 2 (September 2016)
1
Applications of management science ; 16
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Ausgewählte Studien des ECC-Handel
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Brick & mortar shopping in the 21st century
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Business transformation in China
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Channel strategies and marketing mix in a connected world
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Der Kunde im Fokus
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Developing digital marketing : relationship perspectives
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Die Zukunft des Electronic Business
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Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
E-Commerce : Netze, Märkte, Technologien ; mit 33 Tabellen
1
E-Commerce im Handel : Status quo und Perspektiven
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
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E-adoption and socio-economic impacts : emerging infrastructural effects
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E-business applications for product development and competitive growth : emerging technologies
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
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ECONIS (ZBW)
122
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Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
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2
Green distribution alternatives : actors, rolesband responsibilities
Sallnäs, Uni
;
Huge-Brodin, Maria
;
Björklund, Maria
; …
- In:
Environmentally responsible supply chains in an era of …
,
(pp. 105-122)
.
2024
Persistent link: https://www.econbiz.de/10014575961
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3
The importance of online retailers' ethics for traditional, online and multichannel customers
Skippari, Mika
;
Kajalo, Sami
;
Lindblom, Arto
- In:
Contemporary issues in digital marketing
,
(pp. 119-129)
.
2022
Persistent link: https://www.econbiz.de/10012698302
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4
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
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5
Increasing competitiveness of nanostore business models for different socioeconomic levels
Rangel-Espinosa, María F.
;
Hernández-Arreola, José R.
; …
- In:
Supply chain management and logistics in emerging …
,
(pp. 273-298)
.
2021
Persistent link: https://www.econbiz.de/10012542672
Saved in:
6
How does omnichannel transform consumer behavior?
Gök, Özge Adan
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 27-42)
.
2021
Persistent link: https://www.econbiz.de/10012492052
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7
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
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8
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
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9
Generational differences in omnichannel experience : rising new segment: Gen Z
Baykal, Bilge
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 117-132)
.
2021
Persistent link: https://www.econbiz.de/10012492363
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10
Integrating different channels : showrooming and webrooming : evolution of online channels
Türk, Elif
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 197-210)
.
2021
Persistent link: https://www.econbiz.de/10012492389
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