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subject:"Pharmaceutical industry"
~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Brand"
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Search: subject_exact:"Schmerzmittel"
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Pharmaceutical industry
Brand
Arzneimittel
130
Pharmaceuticals
130
Pharmaindustrie
53
Direct marketing
47
Direktmarketing
47
Advertising
44
Werbung
44
Advertising effects
43
Werbewirkung
43
Consumer behaviour
40
Konsumentenverhalten
40
USA
21
United States
21
Physicians
20
Ärzte
20
Arzneimittelmarkt
14
Pharmaceutical market
14
Gesundheitsversorgung
12
Health care
12
Internet marketing
9
Markenartikel
9
Online-Marketing
9
Gesundheitswesen
8
Health care system
8
Direct-to-consumer advertising
7
Gesundheitspolitik
7
Health policy
7
Impfung
7
Patienten
7
Patients
7
Pharmacology
7
Pharmakologie
7
Vaccination
7
Brand management
6
Coronavirus
6
Elderly people
6
Generic drugs
6
Generika
6
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24
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57
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2
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Article in journal
59
Aufsatz in Zeitschrift
59
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2
Mehrbändiges Werk
2
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2
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English
59
Author
All
Aikin, Kathryn J.
3
Mukherjee, Avinandan
3
Iacocca, Kathleen
2
Joseph, Mathew
2
Spake, Deborah F.
2
Sullivan, Helen W.
2
Yu, Yu
2
Zhao, Yao
2
Ahmad, Niaz
1
Alameddine, Sarah
1
Ali Shah, Syed Zulfiqar
1
Alkhateeb, Fadi M.
1
Alperstein, Neil M.
1
Araujo, Clecio Falcao
1
Ashill, Nicholas J.
1
Awan, Muhammad Usman
1
Ball, Jennifer
1
Banerjee, Asok Kumar
1
Banerjee, Saikat
1
Bayazidi, Yahya
1
Bello, Roberto
1
Berktold, Jennifer
1
Betts, Kevin R.
1
Boudewyns, Vanessa
1
Bovell, Leah
1
Broekemier, Gregory M.
1
Brooksbank, Roger
1
Browe, Christopher
1
Burke, Panne
1
Burkink, Tim J.
1
Burns, James R.
1
Carruthers, Janet
1
Chreim, Samia
1
Dalla Valle, Alessandra
1
Dalmoro, Marlon
1
Dash, Sampada Kumar
1
Datta, Saroj Kumar
1
Delbaere, Majorie
1
Delbaere, Marjorie
1
Deshpande, Sameer
1
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Published in...
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Health marketing quarterly
International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
73
NBER Working Paper
53
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
34
The European journal of health economics : HEPAC ; health economics in prevention and care
33
Working paper / National Bureau of Economic Research, Inc.
32
Journal of health economics
30
Health economics
26
International journal of the economics of business
18
Research policy : policy, management and economic studies of science, technology and innovation
18
Applied economics
12
CESifo working papers
11
International journal of pharmaceutical and healthcare marketing
11
Technological forecasting & social change : an international journal
11
Health economics review
10
International journal of industrial organization
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Research paper
10
Review of industrial organization : RIO
10
OECD Health Statistics
9
Discussion papers / CEPR
8
Indian pharmaceutical industry : strategies and challenges in formulations marketing
8
International journal of health economics and management
8
Journal of business ethics : JOBE
8
Working paper
7
Working papers / TSE : WP
7
International journal of intellectual property management : IJIPM
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
The European journal of health economics
6
African journal of science, technology, innovation & development : AJSTID
5
Applied economics letters
5
European research studies
5
Faculty & research / Insead : working paper series
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of production economics
5
International journal of technology management : IJTM
5
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ECONIS (ZBW)
59
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1
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
4
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
Saved in:
5
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
6
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
7
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
8
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
9
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
10
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
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