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subject:"Print advertising"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of hospitality marketing & management"
~type:"article"
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Search: subject_exact:"Werbekontaktanalyse"
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Print advertising
Advertising effects
244
Werbewirkung
244
Advertising
104
Werbung
104
Consumer behaviour
55
Konsumentenverhalten
55
USA
49
United States
49
Psychology of advertising
30
Werbepsychologie
30
Fernsehwerbung
21
Television advertising
21
Brand image
20
Computerspiel
20
Markenimage
20
Video game
20
Experiment
19
Target group
19
Zielgruppe
19
Internet marketing
17
Online-Marketing
17
Product Placement
16
Product placement
16
Advertising planning
13
Brand management
13
Children
13
Green marketing
13
Kinder
13
Markenführung
13
Werbeplanung
13
Öko-Marketing
13
Emotion
12
Forschung
12
Printwerbung
12
Research
12
Creativity
11
Kreativität
11
Environmental consciousness
10
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12
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English
12
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McQuarrie, Edward F.
2
Phillips, Barbara J.
2
Bergkvist, Lars
1
Chowdhury, Rafi M. M. I.
1
Dahlén, Micael
1
Delbaere, Marjorie
1
Dewitte, Siegfried
1
Eiderbäck, Daniel
1
Grier, Sonya A.
1
Heiser, Robert S.
1
Johnson, Guillaume D.
1
Kim, Dongwook
1
Kim, Youn-Kyung
1
Martin, Brett A. S.
1
Mishra, Sanjay
1
Morosan, Cristian
1
Olsen, G. Douglas
1
Palombo, Michaela
1
Poels, Karolien
1
Pracejus, John W.
1
Rosengren, Sara
1
Sierra, Jeremy J.
1
Singh, Surendra N.
1
Tomczak, Torsten
1
Torres, Ivonne M.
1
Törn, Fredrik
1
Wang, Ze
1
Wentzel, Daniel
1
Yoon, Donghwan
1
Öhman, Niclas
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of hospitality marketing & management
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising research
8
Journal of business research : JBR
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing communications
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European journal of marketing : EJM
4
Journal of international consumer marketing
4
International advertising and communication : current insights and empirical findings
3
Journal of global marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Australasian marketing journal
2
Bridging the gap between advertising academia and practice
2
International journal of advertising : the review of marketing communications
2
Journal of marketing theory and practice
2
Journal of promotion management : innovations in planning and applied research
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Services marketing quarterly
2
The marketing review
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advertising and violence : concepts and perspectives
1
Advertising, promotion, and new media
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Business and Economic Research : BER
1
Corporate communications : an international journal
1
Cutting edge international research
1
Decision
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Economics and business review
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Eurasian business review
1
European retail research
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
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ECONIS (ZBW)
12
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1
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
2
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
3
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
4
The brand communication effects of using a headline to prompt the key benefit in ADS with pictorial metaphors
Bergkvist, Lars
;
Eiderbäck, Daniel
;
Palombo, Michaela
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 67-76
Persistent link: https://www.econbiz.de/10009659321
Saved in:
5
"What about the intended consequences?" : examining the effects of race-stereotyped portrayals on advertising effectiveness
Johnson, Guillaume D.
;
Grier, Sonya A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 91-106
Persistent link: https://www.econbiz.de/10009738525
Saved in:
6
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
7
Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
Saved in:
8
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
9
It's not your father's magazine ad : magnitude and direction of recent changes in advertising style
McQuarrie, Edward F.
;
Phillips, Barbara J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 95-106
Persistent link: https://www.econbiz.de/10003766367
Saved in:
10
Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003808081
Saved in:
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