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subject:"Produktqualität"
~isPartOf:"Journal of global marketing"
~isPartOf:"Working paper / Center for Agricultural and Rural Development"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Werbewirkung"
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Search: subject_exact:"Produktherkunft"
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Produktqualität
Brand
Consumer behaviour
Werbewirkung
Designation of origin
35
Herkunftsbezeichnung
35
Konsumentenverhalten
29
Brand image
19
Markenimage
19
Brand management
12
Markenführung
12
Rules of origin
9
Ursprungsregeln
9
country of origin
9
International marketing
8
Internationales Marketing
8
National culture
8
Nationalkultur
8
Markenartikel
7
Product quality
7
China
5
Consumer ethnocentrism
4
Country of origin
4
Globalisierung
4
Globalization
4
India
4
Indien
4
USA
4
United States
4
Advertising
3
Advertising effects
3
Confidence
3
Country image
3
South Korea
3
Südkorea
3
Vertrauen
3
Werbung
3
animosity
3
ethnocentrism
3
willingness to buy
3
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Online availability
All
Undetermined
18
Free
4
Type of publication
All
Article
30
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Language
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English
33
Author
All
Aichner, Thomas
3
Coletti, Paolo
3
Wilken, Robert
3
Aashish, Kumar
2
Raman, Prashant
2
Bagdare, Shilpa
1
Bakır, Mahmut
1
Beghin, John C.
1
Bruning, Edward R.
1
Chandra, Raj
1
Chen, Hui-Ping
1
Chen, Tsai
1
Cheng, Kuangnen
1
Chung, Jae-eun
1
Coffey, Shannon
1
De Nisco, Alessandro
1
Dholakia, Ruby R.
1
Dodoo, Naa Amponsah
1
Duan, Jingyi
1
Forza, Cipriano
1
Frankwick, Gary L.
1
Guy, Bonnie S.
1
Hadjimarcou, John
1
Hamzaoui-Essoussi, Leila
1
Hayes, Dermot James
1
Heuvel, Jauke van den
1
Hornikx, Jos
1
Hwang, Sun-jin
1
Janssen, Anne
1
Javalgi, Rajshekhar (Raj) G.
1
Jiménez, Fernando R.
1
Jo, Myung-soo
1
Ju, Ilyoung
1
Kabadayi, Sertan
1
Khan, Muhammad Asif
1
Kibret, Abiot Tsegaye
1
Kim, Chang-soo
1
Lade, Gabriel E.
1
Lai, Weipang
1
Lee, Hsiang-ming
1
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Published in...
All
Journal of global marketing
Working paper / Center for Agricultural and Rural Development
Journal of international consumer marketing
44
International marketing review
42
Asia Pacific journal of marketing and logistics
26
Journal of business research : JBR
26
Journal of retailing and consumer services
24
International business review : the official journal of the European International Business Academy
21
Journal of international marketing
17
The journal of consumer marketing
17
The journal of product & brand management
14
Journal of food products marketing
13
Food policy : economics planning and politics of food and agriculture
11
The journal of brand management : an international journal
11
International journal of wine business research : IJWBR
10
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
10
International journal of consumer studies
9
Journal of promotion management : JPM
9
Journal of travel and tourism marketing
9
Tourism management : research, policies, practice
9
European journal of marketing : EJM
8
European review of agricultural economics : ERAE
8
International journal of emerging markets
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of international food & agribusiness marketing : JIFAM
8
Tourism management perspectives : TMP
8
Country of origin effect : looking back and moving forward
7
Journal of euromarketing
7
Marketing intelligence & planning
7
Revue d'économie régionale & urbaine : RERU
7
American journal of agricultural economics
6
Australasian marketing journal
6
Corporate reputation review : an international journal
6
Journal of Islamic marketing
6
Journal of fashion marketing and management
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Wine Economics and Policy
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
5
International journal of retail & distribution management
5
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ECONIS (ZBW)
33
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33
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1
A hybrid analysis of consumer preference for domestic products : combining PLS-SEM and ANN approaches
Mkedder, Nadjim
;
Bakır, Mahmut
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10014390336
Saved in:
2
Geographical indications and welfare : evidence from the US wine market
Chandra, Raj
;
Lade, Gabriel E.
;
Moschini, Giancarlo
-
2021
Persistent link: https://www.econbiz.de/10012695728
Saved in:
3
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
Saved in:
4
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
5
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
Saved in:
6
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
7
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
8
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
9
Partners or foes? : cross-country consumer animosity, ethnocentrism, and nationalism in times of international crisis
De Nisco, Alessandro
;
Massi, Marta
;
Papadopoulos, Nicolas G.
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10012260094
Saved in:
10
The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R.
;
Zhao, Miao
;
Duan, Jingyi
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201059
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