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subject:"Public relations"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Viral marketing"
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Search: subject_exact:"Internet-Community"
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Public relations
Internet marketing
Viral marketing
Social Web
360
Social web
360
Consumer behaviour
200
Konsumentenverhalten
200
Online-Marketing
137
Online retailing
77
Online-Handel
77
Virales Marketing
74
Beziehungsmarketing
70
Relationship marketing
70
Brand management
56
Markenführung
56
Social media
54
E-commerce
46
Electronic Commerce
46
Brand image
35
Markenimage
35
Social network
33
Soziales Netzwerk
33
social media
32
Digital platform
30
Digitale Plattform
30
Confidence
27
Customer integration
27
Kundenintegration
27
Vertrauen
27
Customer satisfaction
25
Kundenzufriedenheit
25
Social relations
22
Soziale Beziehungen
22
Brand
21
Advertising effects
20
Einzelhandel
20
Markenartikel
20
Retail trade
20
Werbewirkung
20
Internet
17
Digitalisierung
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Article
173
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173
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173
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English
173
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Rana, Nripendra P.
5
Ghose, Anindya
4
Tan, Yong
4
Dwivedi, Yogesh Kumar
3
Kumar, Subodha
3
Thaichon, Park
3
Zhang, Xiaoquan
3
Aggarwal, Rohit
2
Ashfaq, Muhammad
2
Baabdullah, Abdullah Mohammed
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Ladhari, Riadh
2
Lappas, Theodoros
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Midha, Vishal
2
Mukerji, Bhasker
2
Nian, Tingting
2
Park, Joohyung
2
Park, Jungkun
2
Phan, Tuan Q.
2
Pinsonneault, Alain
2
Qiu, Liangfei
2
Rui, Huaxia
2
Sabnis, Gaurav
2
Shankar, Amit
2
Shareef, Mahmud Akhter
2
Sheng, Olivia R. Liu
2
Souiden, Nizar
2
Sullivan, Nicholas
2
Tafesse, Wondwesen
2
Tran, Trang P.
2
Wong, Amy
2
Yin, Dezhi
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Adamopoulos, Panagiotis
1
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Information systems research : ISR
Journal of retailing and consumer services
Journal of business research : JBR
227
International journal of internet marketing and advertising : IJIMA
120
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of marketing communications
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
Technological forecasting & social change : an international journal
68
International journal of advertising : the review of marketing communications
67
Tourism management : research, policies, practice
65
Journal of promotion management : innovations in planning and applied research
61
Industrial marketing management : the international journal for industrial and high-tech firms
59
Business horizons
53
International journal of hospitality management
53
The journal of product & brand management
49
Journal of management information systems : JMIS
47
Journal of internet commerce
45
Corporate communications : an international journal
44
International journal of electronic marketing and retailing : IJEMR
43
Cogent business & management
42
SpringerLink / Bücher
40
International journal of technology marketing : IJTMkt
39
Journal of marketing management : MM
39
Electronic commerce research
36
International journal of business information systems : IJBIS
34
Marketing intelligence & planning
34
Springer eBook Collection
34
Journal of marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
The journal of brand management : an international journal
33
International journal of advertising : the quarterly review of marketing communications
32
International journal of contemporary hospitality management
32
Journal of electronic commerce research : JECR
32
Journal of hospitality marketing & management
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Psychology & marketing
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Journal of advertising research
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
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ECONIS (ZBW)
173
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173
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
6
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
7
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
8
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
9
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
10
The formation of habit and word-of-mouth intention of over-the-top platforms
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014371693
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