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subject:"Public relations"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
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Search: subject_exact:"Internet-Community"
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Public relations
Internet marketing
Social Web
374
Social web
374
Consumer behaviour
273
Konsumentenverhalten
273
Online-Marketing
201
Brand management
127
Markenführung
127
Beziehungsmarketing
101
Relationship marketing
101
Social media
87
Brand image
83
Markenimage
83
Viral marketing
83
Virales Marketing
83
Online retailing
59
Online-Handel
59
Brand
57
Advertising
55
Advertising effects
55
Markenartikel
55
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social media
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Dwivedi, Yogesh Kumar
4
Hudders, Liselot
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Rana, Nripendra P.
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Cho, Chang-Hoan
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Choi, Yung Kyun
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Lou, Chen
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Thaichon, Park
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Wong, Amy
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Ashfaq, Muhammad
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Cheung, Man Lai
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De Jans, Steffi
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Dens, Nathalie
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Janssen, Loes
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Kennedy, Eric
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Kumar, Jitender
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Souiden, Nizar
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Stavros, Constantino
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International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
The journal of product & brand management
Journal of business research : JBR
194
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Journal of promotion management : innovations in planning and applied research
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
56
Tourism management : research, policies, practice
51
Business horizons
49
Information systems research : ISR
47
International journal of hospitality management
47
Journal of management information systems : JMIS
43
Corporate communications : an international journal
42
Cogent business & management
41
Journal of internet commerce
41
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
36
SpringerLink / Bücher
35
Journal of strategic marketing
32
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Springer eBook Collection
31
Journal of marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Electronic commerce research
28
International journal of contemporary hospitality management
28
Journal of communication management : an international journal
27
Journal of marketing management : MM
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
204
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204
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde
;
Meppelink, Corine S.
;
Boerman, Sophie C.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
5
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
6
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
7
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
8
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
9
Advertising in the era of digital media evolution
2024
Persistent link: https://www.econbiz.de/10014551065
Saved in:
10
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
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