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subject:"Public relations"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"E-commerce"
~subject:"Internet marketing"
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Public relations
E-commerce
Internet marketing
Social Web
301
Social web
301
Consumer behaviour
199
Konsumentenverhalten
199
Online-Marketing
138
Beziehungsmarketing
74
Relationship marketing
74
Social media
74
Viral marketing
74
Virales Marketing
74
Online retailing
70
Online-Handel
70
Brand management
60
Markenführung
60
Brand image
39
Markenimage
39
Hotel industry
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Hotellerie
38
Electronic Commerce
35
Customer satisfaction
34
Kundenzufriedenheit
34
Confidence
30
Vertrauen
30
Customer integration
27
Kundenintegration
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Social network
27
Soziales Netzwerk
27
Brand
22
Markenartikel
21
Einzelhandel
20
Emotion
20
Online reviews
20
Retail trade
20
Social relations
19
Soziale Beziehungen
19
Advertising effects
18
Gastronomie
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154
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154
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Law, Chun Hung Roberts
5
Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Ladhari, Riadh
3
Liang, Sai
3
Thaichon, Park
3
Akram, Umair
2
Ashfaq, Muhammad
2
Brymer, Robert A.
2
Casper Ferm, Lars-Erik
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Cheung, Man Lai
2
Chiadmi, Nour-Eddine
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Fiore, Ann Marie
2
Kim, Woo Gon
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liu, Jianwei
2
Liu, Xianwei
2
Mukerji, Bhasker
2
Park, Joohyung
2
Schuckert, Markus
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Wong, IpKin Anthony
2
Yang, Fiona X.
2
Ye, Qiang
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Abbes, Intissar
1
Adam, Nawal Abdalla
1
Adler, Jami
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alalwan, Ali Abdallah
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Algharabat, Raed
1
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International journal of hospitality management
Journal of retailing and consumer services
Journal of business research : JBR
211
International journal of internet marketing and advertising : IJIMA
112
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
International journal of advertising : the review of marketing communications
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
Technological forecasting & social change : an international journal
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of marketing communications
60
Journal of promotion management : innovations in planning and applied research
57
Information systems research : ISR
54
Tourism management : research, policies, practice
54
Business horizons
52
Journal of management information systems : JMIS
52
Journal of internet commerce
49
SpringerLink / Bücher
45
Electronic commerce research
44
The journal of product & brand management
43
Cogent business & management
42
Corporate communications : an international journal
42
International journal of electronic marketing and retailing : IJEMR
40
International journal of business information systems : IJBIS
38
International journal of technology marketing : IJTMkt
37
Journal of marketing
34
Springer eBook Collection
34
Marketing intelligence & planning
33
The journal of brand management : an international journal
33
Journal of marketing management : MM
32
Journal of strategic marketing
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of contemporary hospitality management
30
Journal of electronic commerce research : JECR
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of travel and tourism marketing
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
International journal of electronic commerce : IJEC
27
Journal of communication management : an international journal
27
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ECONIS (ZBW)
154
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154
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
6
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
7
What happens on Facebook stays on Facebook? : virtual surface acting in cyberspace-workplace relationship transition
Yang, Fiona X.
;
Li, Xiangping
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014439923
Saved in:
8
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
9
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
10
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
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