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subject:"Public relations"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Markenimage"
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Search: subject_exact:"Internet-Community"
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Public relations
Internet marketing
Markenimage
Social Web
301
Social web
301
Consumer behaviour
199
Konsumentenverhalten
199
Online-Marketing
138
Beziehungsmarketing
74
Relationship marketing
74
Social media
74
Viral marketing
74
Virales Marketing
74
Online retailing
70
Online-Handel
70
Brand management
60
Markenführung
60
Brand image
39
Hotel industry
38
Hotellerie
38
E-commerce
35
Electronic Commerce
35
Customer satisfaction
34
Kundenzufriedenheit
34
Confidence
30
Vertrauen
30
Customer integration
27
Kundenintegration
27
Social network
27
Soziales Netzwerk
27
Brand
22
Markenartikel
21
Einzelhandel
20
Emotion
20
Online reviews
20
Retail trade
20
Social relations
19
Soziale Beziehungen
19
Advertising effects
18
Gastronomie
18
Restaurant industry
18
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1
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Article
155
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English
155
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Law, Chun Hung Roberts
5
Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Kumar, Jitender
3
Ladhari, Riadh
3
Liang, Sai
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Brymer, Robert A.
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Fiore, Ann Marie
2
Kim, Woo Gon
2
Kumar, Vikas
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liu, Jianwei
2
Liu, Xianwei
2
Mukerji, Bhasker
2
Park, Hyejune
2
Park, Joohyung
2
Schuckert, Markus
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Wong, IpKin Anthony
2
Yang, Fiona X.
2
Ye, Qiang
2
Zafar, Abaid Ullah
2
Zhang, Mingli
2
Abbasi, Amir Zaib
1
Abbes, Intissar
1
Adam, Nawal Abdalla
1
Adler, Jami
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Akram, Umair
1
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International journal of hospitality management
Journal of retailing and consumer services
Journal of business research : JBR
222
International journal of internet marketing and advertising : IJIMA
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
International journal of advertising : the review of marketing communications
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Technological forecasting & social change : an international journal
61
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of promotion management : innovations in planning and applied research
58
The journal of product & brand management
58
Tourism management : research, policies, practice
53
The journal of brand management : an international journal
51
Business horizons
50
Information systems research : ISR
45
Journal of internet commerce
45
Journal of management information systems : JMIS
43
Cogent business & management
42
Corporate communications : an international journal
42
International journal of technology marketing : IJTMkt
38
International journal of electronic marketing and retailing : IJEMR
37
SpringerLink / Bücher
37
Journal of marketing
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of strategic marketing
33
Marketing intelligence & planning
33
Springer eBook Collection
33
International journal of business information systems : IJBIS
30
International journal of contemporary hospitality management
30
Electronic commerce research
29
Psychology & marketing
29
Journal of electronic commerce research : JECR
28
Journal of travel and tourism marketing
28
Journal of communication management : an international journal
27
Journal of marketing management : MM
27
Journal of advertising research
26
Journal of hospitality marketing & management
25
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ECONIS (ZBW)
155
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1
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10
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155
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
9
What happens on Facebook stays on Facebook? : virtual surface acting in cyberspace-workplace relationship transition
Yang, Fiona X.
;
Li, Xiangping
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014439923
Saved in:
10
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
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