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subject:"Public relations"
~isPartOf:"Journal of communication management : an international journal"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Confidence"
~subject:"Internet marketing"
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Search: subject_exact:"Internet-Community"
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Public relations
Confidence
Internet marketing
Social Web
490
Social web
490
Consumer behaviour
233
Konsumentenverhalten
233
Online-Marketing
159
Social media
138
Beziehungsmarketing
86
Relationship marketing
86
Online retailing
73
Online-Handel
73
Brand management
66
Markenführung
66
Social network
64
Soziales Netzwerk
63
Viral marketing
58
Virales Marketing
58
E-commerce
46
Electronic Commerce
46
Brand image
40
Markenimage
40
Digitalisierung
37
Digitization
37
Vertrauen
36
Customer integration
35
Kundenintegration
35
Customer satisfaction
32
Kundenzufriedenheit
32
Social relations
28
Soziale Beziehungen
28
Innovation
27
Digital platform
26
Öffentlichkeitsarbeit
26
Brand
25
Digitale Plattform
25
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24
Innovationsmanagement
24
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195
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English
195
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Dhir, Amandeep
4
Kaur, Puneet
4
Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Talwar, Shalini
3
Tandon, Anushree
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Attar, Razaz Waheeb
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Coombs, W. Timothy
2
Divakaran, Pradeep Kumar Ponnamma
2
Jacobson, Jenna
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Lin, Xiaolin
2
Mahto, Raj V.
2
McLean, Graeme J.
2
Mukerji, Bhasker
2
Nicolas-Sans, Ruben
2
Osei-Frimpong, Kofi
2
Park, Joohyung
2
Shankar, Amit
2
Shareef, Mahmud Akhter
2
Sokolova, Karina
2
Souiden, Nizar
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Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
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Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
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Journal of communication management : an international journal
Journal of retailing and consumer services
Technological forecasting & social change : an international journal
Journal of business research : JBR
202
International journal of internet marketing and advertising : IJIMA
109
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of advertising : the review of marketing communications
62
Journal of marketing communications
62
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
56
Tourism management : research, policies, practice
53
International journal of hospitality management
50
Business horizons
49
Journal of internet commerce
47
Information systems research : ISR
45
The journal of product & brand management
44
Corporate communications : an international journal
42
Journal of management information systems : JMIS
42
Cogent business & management
41
International journal of electronic marketing and retailing : IJEMR
39
International journal of technology marketing : IJTMkt
37
International journal of business information systems : IJBIS
36
SpringerLink / Bücher
35
Marketing intelligence & planning
32
Springer eBook Collection
31
Electronic commerce research
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
The journal of brand management : an international journal
30
International journal of contemporary hospitality management
29
Journal of strategic marketing
28
Journal of travel and tourism marketing
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of marketing management : MM
27
Journal of electronic commerce research : JECR
26
Journal of hospitality marketing & management
26
Journal of marketing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
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ECONIS (ZBW)
195
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195
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
5
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
6
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
7
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
8
Mapping the relationship between social media usage and organizational performance : a meta-analysis
Liu, Zhenyuan
;
Geng, Ruoqi
;
Tse, Ying Kei
;
Han, Shuihua
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014328905
Saved in:
9
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
10
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
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